Creative Performance

Inform and optimize your creative with the power and speed of emotion AI

AI Powered Platform for Creative Professionals

Our platform uses opted-in audience webcams and AI to measure emotion and attention levels – empowering your to make your creative work harder, resulting in more engaging storytelling and better business results.

Supercharge Your Creative

Embed human response into your creative workflow to ensure your videos engage viewers, hold their attention and grow your brand equity. ​

Select Winning Creative

A/B test creative elements, whether it’s sound on/off, alternative soundtracks, cut-down versions, alternative messaging and brand recall.

Inform Creative Development

Test early-stage creative or animatics prior to full production to ensure you develop the most effective creative.

Optimize Creative

See second-by-second, which frames may lose emotional engagement or attention to inform editing decisions that drive creative performance.

View Campaign Effectiveness

See how consumers are responding, identify trends, learn from other categories and use that knowledge to supercharge your creative and improve campaign success.

Benchmark Your Creative

Compare your creative against previous campaigns, other markets, industries, similar durations, brands or direct competitors.

Identify Receptive Audiences

Make better informed media buying decisions by knowing how each demographic responds to your creative.

Make Advertising Responsive

Close the feedback loop between media and creative with simple metrics -- a common language -- that foster smarter, adaptive messaging.

Inform Media Decisions

Learn what creative is the most effective before spending media budget on distribution or testing in-market.

“At last, performance analytics on the actual impact the video
had on the target audience. You guys rock!"

Amy Kean
Head of Futures, Havas Media

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