Technology for Marketing and Advertising Exhibition

Mihkel Jäätma | 26 February 2013 | London

The 2013 Technology for Marketing and Advertising Exhibition includes a case study presentation by Realeyes and Carol Haney from Toluna, outlining the benefits of real-time emotion coding.

Technology for Marketing & Advertising (TFM&A) is the UK's largest and longest running event for the entire Marketing, Media and Advertising industry, and thirteen years on, it remains the flagship must-attend event for professionals across the industry.

The 2013 Technology for Marketing and Advertising Exhibition included an appearance by Realeyes and Toluna in which they led a comparison of traditional copy test methods to real-time emotion coding. A study was outlined that measured respondents level of emotional engagement and likeability in relation to a selection of advertisements for the London 2012 Olympic Games.

Event Website: http://www.t-f-m.co.uk/Content/TFMandA-2014-Homepage

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Integrating the Emotional Measurement platform
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