Know how audiences feel about your brand and content,
expressed in their own words
There’s always value in hearing what audiences have to say about your brand and content first hand. Sentiment Analysis uses AI to analyse open ended consumer comments to identify the prevailing emotional opinion within the text, determining whether the overall sentiment is positive, negative, or neutral.
See what’s driving positive and negative responses to your ad, brand or campaign. View the second-by-second emotion and attention traces of audiences based on the sentiment of their written responses.
By combining Sentiment Analysis data (consciously reported feedback) with our unique Attention and Emotion data (subconscious feedback), collected using webcams, we create a comprehensive report of the effectiveness of your creative.