Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Slash CPM by 15% with Stronger Creative Better ad creative doesn’t just engage – it lowers CPMs. Learn how greater creative attention improves media efficiency. Read More
Creative Quality: The Key to Reducing CPM and Sales Growth Discover how creative quality lowers media costs while increasing sales through predictive attention-based metrics. Read More
This Brilliant 74-Second “Abusive” Hot Dog Video Went Viral, Though A Shorter Version Would Have Captured More Attention Posted on August 1, 2020 by Colin Pye Key findings