WARC: Measuring Advertising Performance
Realeyes and Carol Haney from Toluna, a global leader in survey research data collection, present 'Strategies for Transformative Times'
The presentation compares traditional copy-testing techniques with more innovative methods, measuring unconscious triggers such as facial expression and head movement.
It features a study which outlined that measured people’s level of emotional engagement and likeability in relation to a selection of advertisements for the London 2012 Olympic Games. Traditional testing, and real time emotion coding, which rely on biometric analysis were used and results were compared.
Integrating the Emotional Measurement platform