WARC: Measuring Advertising Performance

Mihkel Jäätma | 12 March 2013 | London

Realeyes and Carol Haney from Toluna, a global leader in survey research data collection, present 'Strategies for Transformative Times'

The presentation compares traditional copy-testing techniques with more innovative methods, measuring unconscious triggers such as facial expression and head movement.

It features a study which outlined that measured people’s level of emotional engagement and likeability in relation to a selection of advertisements for the London 2012 Olympic Games. Traditional testing, and real time emotion coding, which rely on biometric analysis were used and results were compared. 

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Integrating the Emotional Measurement platform
PPT

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