Wharton's Future of Advertising Programme

Mihkel Jäätma | 3 November 2016 | London

The invitation-only roundtable session invites industry innovators to focus on what the future of advertising and marketing could and should be, the impact across the entire C-Suite, and how those of us from across the evolving ecosystem are taking concrete steps to understand and create this more desirable future.

Mihkel presented Realeyes' vision of the future, suggesting, perhaps controversially, that better metrics and measurement would eventually give advertisers the confidence to do actually do less advertising, with the landscape ultimately dominated by fewer, better ads. Check out the slides here: http://bit.ly/2f8EzK2