Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales A study of BetMGM, FanDuel, DraftKings, ESPN BET, PointsBet, and bet365 ads identified winning strategies. Read More
Sales Validation ft. Mars Inc We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.. Read More
