Not All Attention is Equal
Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space.
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As attention dominates conversations in industry events and conferences, there are several individuals and companies leading the discussion. Realeyes has covered many of them in an interview series where we ask pertinent questions about the state of attention measurement today and where it’s heading.
Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space.
In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business objectives.
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital media and marketing efforts.
LinkedIn’s Paolo Provinciali on how measuring creative and media attention will create winners in a hyper-competitive advertising landscape.
Lumen MD Mike Follett shares what he and his company have learned from years of media attention measurement
CEO of the Attention Council, Andy Brown spoke to Realeyes about the investment in attention metrics, what education still needs to be done, and what advertisers who need to get up to speed can do to learn more.
Caroline Hugonenc, SVP Research & Insights at Teads, shared how her company approaches partnerships with attention measurement providers
Why Attention Takes Neural Research and Makes It Scalable
Sorin Patilinet shares how Mars Inc. uses attention measurement to improve the effectiveness of its advertising
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