Attention Leaders Interview Series

As attention dominates conversations in industry events and conferences, there are several individuals and companies leading the discussion. Realeyes has covered many of them in an interview series where we ask pertinent questions about the state of attention measurement today and where it’s heading.

Pushing Attention Forward During its Formative Years

ARF’s CIMM managing director Jon Watts shares overview of attention landscape

A Master Thesis: Unpacking the Definition of ‘Attention as a Metric’

Attention as a Metric research paper probes perspectives on attention measurement

Attention is the Remedy for Constant Distraction

Attention measurement can help reach consumers who are bombarded with messages

Attention: A Complex Phenomenon Whose Time Is Now

A scientific look at how attention measurement has evolved over the past 25 years

Creative Attention Even More Important in a Post-ATT World

The VidMob Founder and CEO shared what clients and agencies truly think about creative and media attention

Attention Needs Standardization for Its Next Great Leap

DoubleVerify's Gian LaVecchia expects attention to reconnect creative and media teams to efficiently produce better advertising.

Attention is the Remedy to Ad Overload

Dentsu's Joanne Leong shares how the large media agency is approaching attention.

Harnessing Attention for Good

GlassView CEO J. Brooks discusses why attention is more plentiful than most believe in Realeyes latest Attention Leaders interview

Why CTV is the Perfect Place to Experiment with Attention Measurement

Yan Liu discusses what clients want from attention metrics, the big opportunity with CTV, and shares results from a Realeyes-TVision study

Attention as a Proxy for Business Outcomes

Sorin Patilinet shares how Mars Inc. uses attention measurement to improve the effectiveness of its advertising

ARF’s Stipp: We Need to Study Inattention As Well As Attention

Why Attention Takes Neural Research and Makes It Scalable

Proving Brand Lift Through Attention

Caroline Hugonenc, SVP Research & Insights at Teads, shared how her company approaches partnerships with attention measurement providers

Attention’s Big Moment Has Arrived

CEO of the Attention Council, Andy Brown spoke to Realeyes about the investment in attention metrics, what education still needs to be done, and what advertisers who need to get up to speed can do to learn more.

Attention is the Metric We’ve Been Waiting For

Lumen MD Mike Follett shares what he and his company have learned from years of media attention measurement

Being a Trailblazer in Attention Creates a Competitive Advantage

LinkedIn’s Paolo Provinciali on how measuring creative and media attention will create winners in a hyper-competitive advertising landscape.

Attention Helping Determine Quality of an Impression

Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital media and marketing efforts.

Attention Industry Needs to Move Upstream to Content Creation

In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business objectives.

Not All Attention is Equal

Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space.