Pushing Attention Forward During its Formative Years
ARF’s CIMM managing director Jon Watts shares overview of attention landscape
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As attention dominates conversations in industry events and conferences, there are several individuals and companies leading the discussion. Realeyes has covered many of them in an interview series where we ask pertinent questions about the state of attention measurement today and where it’s heading.
ARF’s CIMM managing director Jon Watts shares overview of attention landscape
Attention as a Metric research paper probes perspectives on attention measurement
Attention measurement can help reach consumers who are bombarded with messages
A scientific look at how attention measurement has evolved over the past 25 years
The VidMob Founder and CEO shared what clients and agencies truly think about creative and media attention
DoubleVerify's Gian LaVecchia expects attention to reconnect creative and media teams to efficiently produce better advertising.
Dentsu's Joanne Leong shares how the large media agency is approaching attention.
GlassView CEO J. Brooks discusses why attention is more plentiful than most believe in Realeyes latest Attention Leaders interview
Yan Liu discusses what clients want from attention metrics, the big opportunity with CTV, and shares results from a Realeyes-TVision study
Sorin Patilinet shares how Mars Inc. uses attention measurement to improve the effectiveness of its advertising
Why Attention Takes Neural Research and Makes It Scalable
Caroline Hugonenc, SVP Research & Insights at Teads, shared how her company approaches partnerships with attention measurement providers
CEO of the Attention Council, Andy Brown spoke to Realeyes about the investment in attention metrics, what education still needs to be done, and what advertisers who need to get up to speed can do to learn more.
Lumen MD Mike Follett shares what he and his company have learned from years of media attention measurement
LinkedIn’s Paolo Provinciali on how measuring creative and media attention will create winners in a hyper-competitive advertising landscape.
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital media and marketing efforts.
In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business objectives.
Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space.
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