Case Studies

Woman eating potato chips

Optimizing for Attention to Increase Creative Efficiency

  • Creative Performance ,
  • Media Performance ,
Challenger Food Brand Optimizes Creative Attention to Increase Efficiency 60% A global challenger food brand sought to improve campaign performance and drive business insights through continuous pre-launch and in-market creative attention testing.
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Cleveland Golf – ‘Levels Up’

  • Creative Performance ,
Global golf manufacturer Cleveland Golf partnered with Realeyes to better understand the Attentive Reach and Creative Efficiency of its advertising, ultimately making significant changes to its creative strategy to maximize ad spend.

Coca-Cola – ‘WOAH’

  • Creative Performance ,
  • Media Performance ,
Vice’s creative agency Virtue, conducted robust large scale content testing for Coca-Cola’s “Where Only Awesome Happens” – discovering what assets to drop and which markets were most effective.

CokeTV – ‘BucketList’

  • Creative Performance ,
  • Media Performance ,
CokeTV were ready to launch their #CokeTVBucketList YouTube channel – wanting to ensure that it grabbed and retained a young audience’s attention whilst outshining the competition.

Heineken – ‘Dropped’

  • Creative Performance ,
  • Media Performance ,
Discover how Heineken’s media partner Verizon, found which content resonated most with the target audience to help guide a more efficient media spend.

LG – ‘Stage Fright’

  • Media Performance ,
LG’s media partner Verizon commissioned Realeyes to test ‘Stage Fright’ to ensure that it resonated with their younger demographic across the US and UK.

Twix – ‘Conveyor Belt’

  • Creative Performance ,
Mars Inc. wanted to know how the choice of soundtrack to an ad might affect its impact on the audience – so we ran a small study with an old Twix ad to find out.

Automotive Study

  • Creative Performance ,
We collected the social data and measured the emotional responses of 30,000 viewers watching 130 car ads from most major automotive brands to see what drives campaign success.

TUI – ‘Destination U’

  • Product Innovation ,
Realeyes and TUI developed a prototype that takes customer understanding to a new level, using emotionAI to help customers discover their perfect, personalised holiday experience.
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