Case Studies

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Optimizing for Attention to Increase Creative Efficiency

  • Creative Performance ,
  • Media Performance ,
Challenger Food Brand Optimizes Creative Attention to Increase Efficiency 60% A global challenger food brand sought to improve campaign performance and drive business insights through continuous pre-launch and in-market creative attention testing.

Cleveland Golf – ‘Levels Up’

  • Creative Performance ,
Global golf manufacturer Cleveland Golf partnered with Realeyes to better understand the Attentive Reach and Creative Efficiency of its advertising, ultimately making significant changes to its creative strategy to maximize ad spend.

Coca-Cola – ‘WOAH’

  • Creative Performance ,
  • Media Performance ,
Vice’s creative agency Virtue, conducted robust large scale content testing for Coca-Cola’s “Where Only Awesome Happens” – discovering what assets to drop and which markets were most effective.

CokeTV – ‘BucketList’

  • Creative Performance ,
  • Media Performance ,
CokeTV were ready to launch their #CokeTVBucketList YouTube channel – wanting to ensure that it grabbed and retained a young audience’s attention whilst outshining the competition.

Heineken – ‘Dropped’

  • Creative Performance ,
  • Media Performance ,
Discover how Heineken’s media partner Verizon, found which content resonated most with the target audience to help guide a more efficient media spend.

LG – ‘Stage Fright’

  • Media Performance ,
LG’s media partner Verizon commissioned Realeyes to test ‘Stage Fright’ to ensure that it resonated with their younger demographic across the US and UK.
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