Case Studies

Coca-Cola – ‘WOAH’

  • Creative Performance ,
  • Media Performance ,
Vice’s creative agency Virtue, conducted robust large scale content testing for Coca-Cola’s “Where Only Awesome Happens” – discovering what assets to drop and which markets were most effective.

CokeTV – ‘BucketList’

  • Creative Performance ,
  • Media Performance ,
CokeTV were ready to launch their #CokeTVBucketList YouTube channel – wanting to ensure that it grabbed and retained a young audience’s attention whilst outshining the competition.

Heineken – ‘Dropped’

  • Creative Performance ,
  • Media Performance ,
Discover how Heineken’s media partner Verizon, found which content resonated most with the target audience to help guide a more efficient media spend.

LG – ‘Stage Fright’

  • Media Performance ,
LG’s media partner Verizon commissioned Realeyes to test ‘Stage Fright’ to ensure that it resonated with their younger demographic across the US and UK.

Twix – ‘Conveyor Belt’

  • Creative Performance ,
Mars Inc. wanted to know how the choice of soundtrack to an ad might affect its impact on the audience – so we ran a small study with an old…

Automotive Study

  • Consumer Insight ,
We collected the social data and measured the emotional responses of 30,000 viewers watching 130 car ads from most major automotive brands to see what drives campaign success.
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