PreView is built on the most advanced facial coding technology to provide marketers a true measure of consumer attention and emotional response. Reporting provides predictive in-market performance metrics like second-by-second audience retention, ability to capture and hold attention in the first seconds, and presence of emotional peaks which create memorability — all with competitive norms and benchmarks.
The Quality Score’s traffic-light system indicates which ads are most likely to perform on attention against your benchmark – making it easy to see which creative to lead your campaign with.
How strong is the video at capturing attention. It is determined by 3 components:
Attention span at the beginning of the video asset. Calibrated to view-through rate.
Prediction of how much attentive audience is retained after 15 seconds of video view time.
Level of engaged attention, determined by emotional peaks, which are predictive of self-reported brand impact.
Second-by-second trace of audience attentiveness – accounting both attention and emotion.
Second-by-second breakdown of audience engagement versus distraction, compared against your benchmark
Second-by-second trace of audience attentiveness.
Second-by-second breakdown of audience engagement versus distraction.
Pivotal scenes that lose or build attention; and emotions that create memorability.
Measure human response to video at the speed and scale of AI across geographies, cultures and languages.
PreView uses front-facing cameras and market-leading computer vision technology to measure the attention and emotional response of opt-in audiences as they experience your video creative.
Enables your brand to enter consciousness.
Controls attention, memory and behaviour.
Awareness, consideration, conversions and sales.
PreView eliminates media waste by empowering advertisers to manage video that converts higher attentive audiences at lower cost (qCPM).