PreView Reduces Media Waste By Eliminating Low Quality Creative

Attention Outcomes for Better Business Results

PreView is built on the most advanced facial coding technology to provide marketers a true measure of consumer attention and emotional response. Reporting provides predictive in-market performance metrics like second-by-second audience retention, ability to capture and hold attention in the first seconds, and presence of emotional peaks which create memorability — all with competitive norms and benchmarks.

Better Decisioning

Quality Score reveals your creative’s potential to perform based on attention and emotional impact.

Optimize Creative

Know the precise moments that fortify attention and increase quality of media exposure.

Reduce Media Waste

See potential of ad formats and durations to prolong view-through, reducing waste and lower CPM.

Better Storytelling

Optimize for attention for a better brand experience, leading to greater sales conversion and brand loyalty.

Frictionless & Scalable

Facial coding is a natural, frictionless way to measure attention and emotional response.

Competitive Benchmarks

Benchmark your creative by category, market, duration, or competitor creative.

Know which videos are most likely to perform based on attention outcomes

Compare Performance​

The Quality Score’s traffic-light system indicates which ads are most likely to perform on attention against your benchmark – making it easy to see which creative to lead your campaign with.

Quality Score

How strong is the video at capturing attention. It is determined by 3 components:

1. Capture

Attention span at the beginning of the video asset. Calibrated to view-through rate.

2. Retain

Prediction of how much attentive audience is retained after 15 seconds of video view time.

3. Encode

Level of engaged attention, determined by emotional peaks, which are predictive of self-reported brand impact.

Know how well your video drives attentiveness

1. Audience Retention

Second-by-second trace of audience attentiveness – accounting both attention and emotion.

2. Attention Distribution

Second-by-second breakdown of audience  engagement versus distraction, compared against your benchmark

Know which moments deter or earn attention and create memorability

Audience Decay Curve

Second-by-second trace of audience attentiveness.

Attention Potential

Second-by-second breakdown of audience engagement versus distraction.

Key Moments

Pivotal scenes that lose or build attention; and emotions that create memorability.

Facial coding – a natural, frictionless way to measure audience attention and emotional responses.

Measure human response to video at the speed and scale of AI across geographies, cultures and languages.

PreView uses front-facing cameras and market-leading computer vision technology to measure the attention and emotional response of opt-in audiences as they experience your video creative.

Hierarchy of Outcomes for Ad Effectiveness:

1. Attention

Enables your brand to enter consciousness.

2. Emotion​

Controls attention, memory and behaviour.

3. Impact​

Awareness, consideration, conversions and sales.

Source: Naotsugu Tsuchiya and Christof Koch (2008), Scholarpedia, 3(5):4173. Chai M. Tyng, Hafeez U. Amin, Mohamad N. M. Saad, and Aamir S. Malik*

Know which moments deter or earn attention and create memorability

PreView eliminates media waste by empowering advertisers to manage video that converts higher attentive audiences at lower cost (qCPM).

“Format choices and even frequency increases won't get us the same returns as a great ad. So our aim is to identify the non-performing ads and make them great.”

Sorin Patilinet
Head of Brand Strategy & Insight Realeyes Brand Partner

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