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PREVIEW AD TESTING

Creative Intelligence for the Attention Economy

Maximize the impact of your ad performance across media platforms using AI-powered attention and reaction measurement

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A/B Test Creative Performance

Evaluate effectiveness, predict efficiency and assess the impact of creatives

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Ad Format Performance

Assess probabilistic performance of various ad specs and interactions

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Amplify Effect of Your Media Mix

Know how your creative performs across various platform environments

Analyze to Optimize

Easy decision reporting, portable data & dashboard analytics

Results in PowerPoint

Report

Snapshot summary in PowerPoint

Results - Excel export

Data Export

Excel spreadsheet of all reported metrics

Dashboard

Attention & Reaction traces

PreView Drives Business Outcomes

Actionable reporting to get the best return on your ad spend

Brand Lift

+5% attention leads to +40% awareness

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Conversions

+55% conversion rates at high attention

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Sales

+18% sales lift, 75% sales prediction accuracy

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Tini Sevak“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”
Tini Sevak

Vice President, Audiences & Data

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Lisa McDowell“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”
Lisa McDowell

Brand Strategy & Insight Head

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Sorin Patilinet“Format choices and even frequency increases won’t get us the same returns as a great ad.”
Sorin Patilinet

Global Marketing Insights Director

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Scott Ludwig”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”
Scott Ludwig

Senior Director, Global Brand Strategy & Loyalty

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Lori Bartle“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”
Lori Bartle

President

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Amy Kean“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"
Amy Kean

Head of Futures

Amy Kean
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Award Winning

PreView is grabbing attention too

2021WINNER

David Ogilvy Awards

Using Attention AI to Predict Real-World Outcomes

2021WINNER

Business Intelligence Group

PreView Ad Testing Product

2021WINNER

Stevie - American Business Awards

Product Artificial Intelligence & Machine Learning

2021WINNER

Business Intelligence Group

BIG Innovation Awards for PreView Ad-Testing Product

2021WINNER

SIIA CODiE Awards

Best AI-Driven Tech Solution

Get Started

Request a demo to discover how AI driven attention and reaction measurement drives impact on advertising  

Test TV, Platforms & Ad Formats

Sample audiences view your ad creative within desired media contexts

Logo - Facebook
Logo - TikTok
Logo - Instagram
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Logo - Snap!
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A Frictionless Way to Measure Attention and Facial Reactions

The most advanced, patented and award winning attention measurement technology, PreView uses the front-facing camera of opted-in participants as they experience your ads at home on their own device

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Patents

15 pending, innovation is at the core

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People Recorded

High performance global data collection

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Emotion AI labels

Biggest culturally sensitive AI training set in the world​

PreView FAQs

PreView is a SaaS system to measure human response to digital content at scale. It is built on the most advanced facial coding technology and machine learning (ML) to provide marketers a true measure of consumer attention and emotional response so they can optimize advertising creative and increase quality exposures. 

 

Chief marketing officers, brand managers, media buyers and creative strategists can use PreView to test ads and creative elements within the ads, to surface which are the most compelling to consumers to deliver the best outcome. PreView is purpose-built for speed and scale across large portfolios of video content.

PreView yields greater creative efficiency, reducing media waste and maximizing impact by reporting the best performing ads within your portfolio, and surfacing which creative elements drive performance. Test your ad creative, whether static image, animagted GIF or video across all common ad formats and media platforms, including linear TV. 

PreView tests have 150 viewers, general population (GenPop), with a 50/50 male or female split as standard, but specific demographic segments can also be sourced from our global network of panel providers. PreView is designed to work in most common markets (80+ countries), Realeyes also has several offices to support localization across EMEA, LAT-AM and APAC. 

> Popular Markets

There are three norm categories including, industry, brand category and competitor which can be applied to benchmark your ad creative performance at scale.

All PreView tests are private unless otherwise specified as 'public' for use as case studies, academic papers, events or other purposes. Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.