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Leadership Team

Our global leadership team is a diverse and creative
bunch, working to inspire clients and fellow colleagues
all over the world

Mihkel Jäätma
CEO & CO-founder

Mihkel Jäätma

CEO & CO-founder

Mihkel is the CEO of Realeyes. An ambitious entrepreneur and a visionary, he saw an opportunity for emotion analytics before “big data” was even coined.

Mihkel Jäätma is CEO of Realeyes, the emotion tech company he co-founded in 2007 at Oxford University. After ten years of breakthrough R&D innovation, Realeyes is now the technology leader in emotion AI for marketing performance, providing unfiltered emotional responses from consumers to businesses. Combining the latest in computer vision, deep learning, and behavioral science has enabled Mihkel to secure multi-million partnerships with several of the world’s finest international brands, agencies, and media companies.

Mihkel is passionate about humanizing the big data that increasingly governs our daily lives. He sees it his mission to bridge the gap between the academic research into human emotions, the latest in machine learning, and actionable business applications.

Elnar Hajiyev
CTO & Co-founder

Elnar Hajiyev

CTO & Co-founder

Elnar stands at the heart of Realeyes’ core technology and IT architecture, driving the company’s emotions tracking vision.

Elnar started coding at the age of 10 and built some of the first online shops in Azerbaijan. At 18, he created Azerbaijan’s first online beauty pageant, which got hundreds of thousands of hits, millions of TV viewers and extensive nationwide press coverage. He has also co-authored numerous academic publications, as well as been the recipient of several awards and prestigious scholarships. He went on to study for a fully-funded PhD in Computer Science at Oxford focused on database structures, which now form the essential foundation of our technology platform. 

During his PhD Elnar co-founded Semmle – working on big data analytics technology to provide business intelligence – and managed the company during its first few years before a fateful meeting with Mihkel led him to becoming one of the co-founders of Realeyes. He has built and now leads our Research & Development offices in Eastern Europe, and has been granted a US patent, with 6 more EU patents currently pending.

Scott Jones
VP of Product

Scott Jones

VP of Product

As the VP of Product at Realeyes, a pioneering Vision AI company, Scott is building a new platform business enabling plug-and-play of lightweight, market-leading Vision AI models for human measurement of Attention, Emotion and Identity. Scott  works closely with the co-founders in driving product, sales, partnerships and new business development in verticals including consumer apps, gaming, media, retail, ed-tech, wellbeing / mental health, automotive and more.

Scott is a seasoned leader with over two decades of expertise in product development, strategy, and innovation across diverse sectors. His journey, marked by success in startups and global enterprises, is defined by the creation and growth of impactful products. 

A graduate of Northwestern University with a double major in economics and film, his extensive career includes transformative roles such as VP of Product at MarketerHire, where he shaped the product department from inception, and as a Master Product Manager at Hewlett Packard Enterprise, helping to invent the first SaaS business unit in HPE’s portfolio.

At Lenovo and Digital Turbine Scott drove new product development in on-device AI, real-time data streaming and deep audience modeling with ML. At MaxPoint, he earned three patents for an adtech geospatial foot traffic ROI measurement product, and launched an IoT retail foot traffic measurement product from idea to market launch in 3 months with a new revenue stream.

Beyond the tech landscape, Scott remains an advocate for social impact, founding a venture aimed at leveraging adtech/martech to aid refugees. He is also a professional musician and artist.

Tina Gaffney
Customer Success

Tina Gaffney

Customer Success

Tina holds a 30 year career in Marketing and Measurement, where she’s established relationships with many Fortune 500 brands. No key accounts have churned in over 5 years.  

Max Kalehoff
VP of Marketing

Max Kalehoff

VP of Marketing

Max Kalehoff is Vice President of Marketing at Realeyes. He leads the commercialization of new products that deliver transformational intelligence to improve customer experience in video, streaming, gaming and mobile industries.

Prior to Realeyes, Max helped build some of the most influential companies in marketing analytics. He was the first Chief Marketing Officer of SocialCode, which powered the world’s largest brands on platforms like Facebook, Pinterest, Twitter, Snapchat and LinkedIn. Prior to that, he was the Vice President of Marketing and a member of the founding management team at Clickable. He also was the Vice President of Marketing at BuzzMetrics, acquired by Nielsen in 2007.

Charlie Rowan
CFO

Charlie Rowan

CFO

Charlie is Realeyes’ CFO based in London. He joins from Runpath, a Fintech company, which he saw through to successful sale to Experian.

Charlie has experience in fundraising, debt restructuring and M&A. Prior to Runpath, he worked in early stage Venture Capital house Spark Ventures, gaining experience on the other side of the fundraising fence.

Barry Coleman
COO

Barry Coleman

COO

An Operations, Talent, Culture and High-Performance Management guru, he joined the team to provide stability, maturity and experience to the team. He is tasked with scaling the global operations of the company.

Barry D. Coleman is a proven leader with successes in both start-up and high-tech environments, who is a big believer in the AI applications of Realeyes and the potential for significant continued innovation from it’s talented group of engineers, data scientists, researchers and customer facing team-members.

Barry brings over 20 years of Vice President and Senior Vice President level experience from tech companies like Irdeto and high-growth start ups like Loot Crate.  In addition, he has top executive experience with media, technology and private equity companies like Sony Pictures Entertainment, Technicolor and Platinum Equity. He has been an expert for topics in Culture, Talent, HR and Performance, but has also had highly successful stints as General Manager and SVP for IT.

Barry is passionate about creating and fostering culture-rich, high-performing business environments where people are the key differentiator in business success. He is an expert in International Business, having lived in 15 countries and worked in over 100.  Prior to his business experience, Barry was a Foreign Service Officer for the U.S. Department of State with multiple postings

Advisory Board

Priti Dalal
Head of Global Brand Strategy, Platform at TikTok

Priti Dalal

Head of Global Brand Strategy, Platform at TikTok

Head of Global Brand Strategy, Platform at TikTok: A star at the buzzy video sharing platform, Priti drives brand building, client engagement and sales-enablement strategy.

Michael Donnelly
Global Marketing, Customer Experience & Digital Transformation Executive at ANA

Michael Donnelly

Global Marketing, Customer Experience & Digital Transformation Executive at ANA

Michael is a marketing, customer experience and digital transformation expert with a strong track record of success in generating growth by obsessively focusing on consumer behaviors to design, implement, and scale transformative data-driven strategies. He’s done this for some of the world’s most valuable brands at Johnson & Johnson, The Coca-Cola Company, and Mastercard.

Sarah Long
Chief Marketing Officer at Mars Wrigley North America

Sarah Long

Chief Marketing Officer at Mars Wrigley North America

A visionary, leading marketing for one of the world’s most esteemed brand portfolios, Sarah has a lengthy career driving the very best in advertising strategy from a brand perspective.

Mainak Mazumdar
Chief Data Officer, Nielsen Company

Mainak Mazumdar

Chief Data Officer, Nielsen Company

20+ year experience in media, advertising, marketing science and tech. Passion for data driven tech transformation, product development and growth . Most proud of scaling, developing talent, leadership and delivering results.

Jeffery Cohn
Scientific Adviser, Behavioural Psychology

Jeffery Cohn

Scientific Adviser, Behavioural Psychology

Jeffrey Cohn advises Realeyes on all aspects of human psychology and affective behaviour, focusing particularly on identifying and interpreting new affective states and behavioural patterns.

He is an internationally renowned, frequently cited and highly respected Professor of Psychology and Psychiatry at the University of Pittsburgh and Adjunct Professor of Computer Science at the Robotics Institute at Carnegie Mellon University.

He leads interdisciplinary and inter-institutional efforts to develop advanced methods of automatic analysis of facial expression and prosody; and applies those tools to research human emotion, social development, non-verbal communication, psychopathology, and biomedicine. He has served as Co-Chair and member of numerous international conferences and has co-edited special issues of the Journal of Image and Vision Computing and IEEE Transactions in Affective Computing.

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