Will ‘Attention’ Metrics Bring ‘Impressions’ Reform?
The ARF Audience x Sicence conference opened by putting “impressions” on a nebulous note, but didn’t resolve whether “attention” should replace it as currency.
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Realeyes is a team of passionate and forward-thinkers on a mission to make technology more human.
Some proud moments
Marketing Data Strategy
Artificial Intelligence Excellence Awards
BIG Innovation Awards for PreView Ad-Testing Product
Best Horizon 2020 Project
Listed in Top 50 fastest growing tech comanies in the UK
Big Data Challenge
Innovators A-List
New York, London, Budapest, Tokyo
18 pending, innovation is at the core
A diverse bunch, 42 in R&D
Brands, Agencies & Media Companies
Molten Ventures lead investor, NTT strategic in Japan
Biggest culturally sensitive AI training set in the world
Back at Oxford, Mihkel gives his TEDx talk “Humanising data through emotion measurement” giving a full account of what emotion analytics could mean for business and discusses the role of emotions in data-driven decision making.
Founded at Oxford University
New US Office (licensed infra-red tech)
$2.0m EU grant and seed funding to develop proprietary webcam tech
World-first 300 people emotion test completed online in 2 days
$6.7m equity investment to build out our first product and sales team
World-first live measurement of emotions across 30k website network
Best Horizon 2020 project funded by European Commission
$12.4m strategic financing to enter Japanese market, and grow beyond marketing industry
Mars Inc and Realeyes top-five entrant at 2022 ANA ECHO Marketing Data Strategy Awards. By focusing on creative attention, Mars Inc saved $30M+ in advertising costs while driving sales.
OUR MISSION
OUR VISION
We’re excited by what’s around the corner, because the best is yet to come. We’re inspired by change, because we can always do better.
We keep it simple, because it removes friction and life’s complicated enough.
We love to share, because we shouldn’t keep things to ourselves. We believe in the power of emotion, because how we feel is everything.
We believe in openness, because people should be themselves. We believe in honesty and fairness, because it’s the right thing to do
We’re making headlines
We help brands, publishers and agencies to move fast and efficiently, to maximize their ROI on ad attentiveness.
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