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Attention
We live in the age of distraction and attention is the gatekeeper to an ad’s success. Without audience attention, everything else is secondary.
98% of marketers believe deeper attention metrics would improve their performance of campaigns.
Realeyes’ AI-powered platform is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do.
Reach, Frequency, Impressions, VTR, CTR
Attention Adjusted Reach
Attention Adjusted Frequency
Attentive Impressions
Attentive Seconds
Attentive View Through %
Attentive to 25%, 50%, 75%, 100%
CPM:
Per attentive impressions
Per attentive seconds
Per attentive view through %
Campaign
Creative
Affinity Segment
Age Group
Gender
Format
Duration
Attentive Context
(Avg First Distraction) How well a video ad captures attention from the start versus industry benchmarks. If an ad fails to capture from start, other scores suffer.
(Audience Retention) The Audience Retention algorithm is calibrated against advertisers’ and partners’ actual view-through rate performance data. The algorithm, initially built from 200+ ads across seven markets, has ~85% correlation with actual in-market video view through rate.
(Attention Potential) How well a video ad captures attention from the start versus industry benchmarks.
We help brands, publishers and agencies to move fast and efficiently, to maximize their ROI on ad attentiveness.
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