Attention

Measurement for the Attention Economy

We live in the age of distraction and attention is the gatekeeper to an ad’s success. Without audience attention, everything else is secondary.

98% of marketers believe deeper attention metrics would improve their performance of campaigns.

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Tracking Attention Just Like a Human

Realeyes’ AI-powered platform is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do.

Attention Metrics for Today’s Marketer

Metrics

Reach, Frequency, Impressions, VTR, CTR 

Attention Adjusted Reach 

Attention Adjusted Frequency 

Attentive Impressions 

Attentive Seconds 

Attentive View Through %

Attentive to 25%, 50%, 75%, 100%

CPM:

Per attentive impressions 

Per attentive seconds 

Per attentive view through %

Segments

Campaign
Creative
Affinity Segment
Age Group
Gender
Format
Duration
Attentive Context

Predictive Analytics for Video Performance

Capture

(Avg First Distraction) How well a video ad captures attention from the start versus industry benchmarks. If an ad fails to capture from start, other scores suffer.

Retain

(Audience Retention) The Audience Retention algorithm is calibrated against advertisers’ and partners’ actual view-through rate performance data. The algorithm, initially built from 200+ ads across seven markets, has ~85% correlation with actual in-market video view through rate.

Encode

(Attention Potential) How well a video ad captures attention from the start versus industry benchmarks.

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Drive Audience Attention

We help brands, publishers and agencies to move fast and efficiently, to maximize their ROI on ad attentiveness.