We live in the age of distraction and attention is the gatekeeper to an ad’s success. Without audience attention, everything else is secondary.
Reach, Frequency, Impressions, VTR, CTR
Attention Adjusted Reach
Attention Adjusted Frequency
Attentive View Through %
Attentive to 25%, 50%, 75%, 100%
Per attentive impressions
Per attentive seconds
Per attentive view through %
We help brands, publishers and agencies to move fast and efficiently, to maximize their ROI on ad attentiveness.