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PREVIEW – CREATIVE PERFORMANCE

Make Every Ad Better to Drive Sales

Predict and compare creative performance to drive real business outcomes

Synthetic Testing

Always on, instant predicted attention scores and AI assisted optimization for all your creative via API

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Human Testing

Highly-accurate creative testing via webcam for human Attention, Emotion and Survey data

Portfolio Intelligence
Assess the performance of different brands within your portfolio to surface learnings from historical campaigns to inform future strategies.
Media Effectiveness
Compare performance by platform environment, ad-format or duration to reduce wasted ad spend and an increase in conversion rates compared to previous campaigns. Even integrate attention metrics into your programmatic buying to automatically adjusts bids for high-attention creatives to ensure they receive prime ad placements.
Real-time Creative Testing
A creative agency uses GenAI platform to create an animation sequence for a leading homecare brand. Using PreView Synthetic API, the creative team could experiment, getting recommendations and scores to select the best concept.
Opitimize Performance
PreView makes suggestions for key scenes that fall short of the norm. Using Synthetic, any adjustments can be tested on the fly to optimize predicted performance.
A/B Testing​
Assess different concept versions, such as variations by message, visuals, edits etcto surface which creative drives the most impact.
Test Desired Response
Measuring facial expressions helps determine if an ad is successfully eliciting the intended emotional response, such as a smile or sadness, to create the desired emotional connection with the audience. Seeing how audiences respond to certain scenes also informs whether the creative can be adjusted to reduce unwanted negative responses.
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Trusted by

Attention Bridges Ad Delivery to Ad Effect

Creative must garner attention for advertising to be effective 

ARF Ad Model
Attentive Audiences Drive Sales

Correlation between high scoring attention and sales lift 

I-COM 2024, Correlation between Realeyes AI-powered Attention Prediction Score & Mars Inc Sales Lift Data

Creative Performance Across Lifecycle

Data-driven decisioning at every stage

Creative Strategy

Test concepts, storyboards, and animatics

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Pre-Flight Validation

Validate/optimize ads, audience, and platform fit

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Campaign Flight

In-flight creative, media and budget optimizations

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Outcome Evaluation

Explain campaign lift outcomes better with creative contributions

Featured Case Studies

Tini Sevak“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”
Tini Sevak

Vice President, Audiences & Data

CNN Logo
Lisa McDowell“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”
Lisa McDowell

Brand Strategy & Insight Head

Deliveroo Logo
Sorin Patilinet“Format choices and even frequency increases won’t get us the same returns as a great ad.”
Sorin Patilinet

Global Marketing Insights Director

Mars Inc Logo
Scott Ludwig”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”
Scott Ludwig

Senior Director, Global Brand Strategy & Loyalty

Expedia Logo
Lori Bartle“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”
Lori Bartle

President

Mering Logo
Amy Kean“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"
Amy Kean

Head of Futures

Amy Kean
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PreView is grabbing attention

PreView FAQs

PreView is a SaaS system to measure human response to digital content at scale. It is built on the most advanced facial coding technology and machine learning (ML) to provide marketers a true measure of consumer attention and emotional response so they can optimize advertising creative and increase quality exposures. 

 

Chief marketing officers, brand managers, media buyers and creative strategists can use PreView to test ads and creative elements within the ads, to surface which are the most compelling to consumers to deliver the best outcome. PreView is purpose-built for speed and scale across large portfolios of video content.

PreView yields greater creative efficiency, reducing media waste and maximizing impact by reporting the best performing ads within your portfolio, and surfacing which creative elements drive performance. Test your ad creative, whether static image, animated GIF or video across all common ad formats and media platforms, including linear TV. 

PreView tests have 150 viewers, general population (GenPop), with a 50/50 male or female split as standard, but specific demographic segments can also be sourced from our global network of panel providers. PreView is designed to work in most common markets (80+ countries), Realeyes also has several offices to support localization across EMEA, LAT-AM and APAC. 

> Popular Markets

There are three norm categories including, industry, brand category and competitor which can be applied to benchmark your ad creative performance at scale.

All PreView tests are private unless otherwise specified as 'public' for use as case studies, academic papers, events or other purposes. Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.

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