Maximize the impact of your ad performance using AI-powered attention and emotion measurement
Actionable reporting to get the best return on your ad spend
+5% attention leads to +40% awareness
+55% conversion rates at high attention
+18% sales lift, 75% sales prediction accuracy
In-Context View
Eyes-On-Screen
Key Metric: Attentive Seconds
In-Focus View
Facial Reactions
Key Metric: Reactions
Post-View Survey
Validated Outcomes
Key Metric: Brand Recognition
Make data-driven decisions based on competitors, industry benchmarks and historical performance
Evaluate the effectiveness, predict the efficiency and assess the impact of campaign creative
Identify what triggers audience reactions, drives and retains attention or where it may fall short
Test how your creative performs across various platform environments
Assess probabilistic performance of various ad specs and interactions such as swipe, skip & scroll
Identify which audience segments are most receptive to campaign creative to optimize media effectiveness
PreView is grabbing attention too
Using Attention AI to Predict Real-World Outcomes
Artificial Intelligence UK & US
Using Attention AI to Predict Real-World Outcomes
PreView Ad Testing Product
Product Artificial Intelligence & Machine Learning
BIG Innovation Awards for PreView Ad-Testing Product
Best AI-Driven Tech Solution
Drive impact of your existing media budget, cut clutter, and optimize creative for greater attentive reach.
| Viewer Test | Attention Measurement | Attention Metrics |
|---|---|---|
| Scalable Collection | Deep Learning | Machine Learning & Analytics |
| 24 to 48hr Completion | Opt-in Viewer Attention | Assess Performance (Attention & Emotion) |
| 150 to 500 viewers from pool of >200m consumer panels | Natural Viewing Experience | Deliver Scores |
19 pending - innovation is at the core
Biggest culturally sensitive AI training set in the world
Largest attention and emotion database linked to other user data
“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”Vice President, Audiences & Data
“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”Brand Strategy & Insight Head
“Format choices and even frequency increases won’t get us the same returns as a great ad.”Global Marketing Insights Director
”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”Senior Director, Global Brand Strategy & Loyalty
“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”President
“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"Head of Futures
Create attention driven campaigns that deliver results at speed and scale required for today’s leading advertisers
PreView is designed for today’s marketer who needs to test and compare creative concepts, durations and their context (channel and device), to deliver the greatest return on ad spend.
PreView uses front-facing cameras to analyze facial coding data of anonymous opt-in viewers as they watch video content online in their home environment. This aggregated attention and emotion data is reported to the dashboard to provide comparative creative intelligence that enables advertisers to launch their most effective creative.
Speed, scale and efficiency is the key differentiator between PreView Ad Testing and traditional research methodologies. PreView is a natural viewing experience, using any device with a front-facing camera with no software to install. Access viewers from all over the world, with results typically delivered within 48 hours.
Traditional methodologies are typically process heavy, costly, difficult to scale and compromise the respondent’s viewing experience.
Using an attentive reach model throughout a campaign can achieve significant impact gains and can reduce waste by as much as 30% through creative quality selection alone. Over time, individual campaigns contribute to valuable attention performance benchmarks to continuously improve advertising planning, flighting and assessment.
Get latest news and updates
