PREVIEW – CREATIVE INTELLIGENCE
Predict and compare creative performance to drive real business outcomes
Test all creative with instant performance scores based on human ground truth data to predict sales lift
Predicted Attention, Predicted Reactions, Focus Heatmaps and Optimization Recommendations.
Audience Attention, Reactions & Survey responses via their own device, within media context
Attention, Reactions, Brand Recall, Ad Recall, Brand Trust, Ad Liking, Persuasion and more.
Trusted by
Creative must garner attention for advertising to be effective
Correlations between high Attention Potential Scores and Ad Effectiveness
Global Confectionary CPG
Source: 96 video creatives (TV campaigns) with sales lift data attributed
Statistic: Correlation p<5×10-10 , Lift difference: Mann-Whitney U test, p<3.11×10-5
Scandinavian clothing brand
Source: 101 creatives split between video (56) and display formats (45).
Statistic: Correlation p<0.03, Lift difference: Mann-Whitney U test, p<0.15
Global OTC healthcare advertiser
Source: 88 video creatives (YouTube campaigns) ran in SE Asia & UK
Statistic
Correlation p<0.011
Lift difference: Mann-Whitney U test, p<0.012
Correlation between high Attention Potential and Sales Lift
Correlation between high Attention Potential, Low CPM and Sales Lift
Source: Realeyes 2025 analysis of +$1bn ad spend on +1,000 creatives on social platforms, across multiple advertisers, verticals and geographies
Data-driven decisioning at every stage
Test concepts, storyboards, and animatics
Validate/optimize ads, audience, and platform fit
In-flight creative, media and budget optimizations
Explain campaign lift outcomes better with creative contributions
Emotion AI driven insights guided creative adjustments during production process, from testing animatics through to final production.
Mars Inc, scales creative testing using attention, predictive models, and achieves 29% ROI with PreView
How Meta used PreView ad testing to better understand how audiences interacted with ad content within different ad formats and contexts.
Teads unlocked insight across hundreds of brand campaigns creating $10 in additional media sales for every $1 invested in Realeyes.
“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”Vice President, Audiences & Data
“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”Brand Strategy & Insight Head
“Format choices and even frequency increases won’t get us the same returns as a great ad.”Global Marketing Insights Director
”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”Senior Director, Global Brand Strategy & Loyalty
“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”President
“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"Head of Futures
PreView is grabbing attention
PreView is a SaaS system to measure human response to digital content at scale. It is built on the most advanced facial coding technology and machine learning (ML) to provide marketers a true measure of consumer attention and emotional response so they can optimize advertising creative and increase quality exposures.
Chief marketing officers, brand managers, media buyers and creative strategists can use PreView to test ads and creative elements within the ads, to surface which are the most compelling to consumers to deliver the best outcome. PreView is purpose-built for speed and scale across large portfolios of video content.
PreView yields greater creative efficiency, reducing media waste and maximizing impact by reporting the best performing ads within your portfolio, and surfacing which creative elements drive performance. Test your ad creative, whether static image, animated GIF or video across all common ad formats and media platforms, including linear TV.
PreView tests have 150 viewers, general population (GenPop), with a 50/50 male or female split as standard, but specific demographic segments can also be sourced from our global network of panel providers. PreView is designed to work in most common markets (80+ countries), Realeyes also has several offices to support localization across EMEA, LAT-AM and APAC.
There are three norm categories including, industry, brand category and competitor which can be applied to benchmark your ad creative performance at scale.
All PreView tests are private unless otherwise specified as 'public' for use as case studies, academic papers, events or other purposes. Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.