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PREVIEW – CREATIVE PERFORMANCE
Predict and compare creative performance to drive real business outcomes
Drag, drop, go! Predicted performance scores and recommendations in seconds
High-accuracy pre-flight ad testing based on human Attention, Emotion and Survey data
Trusted by
Predict and optimize audience attention to key areas of your ad, ensuring your creative cuts through to drive maximum impact
Enables friction-free testing at any stage of creative lifecycle
AI trained on over 17m human dataset across 85 countries
Test all ad variations for all your campaigns
“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”Vice President, Audiences & Data
“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”Brand Strategy & Insight Head
“Format choices and even frequency increases won’t get us the same returns as a great ad.”Global Marketing Insights Director
”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”Senior Director, Global Brand Strategy & Loyalty
“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”President
“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"Head of Futures
Digital Platform and TV ads tested by humans in-context at scale, with actionable analytics
Compare your inventory to reduce media waste and drive creative performance
View attention levels, emotional reactions, brand recognition & brand lift data
Scene by scene recommendations to improve audience attention
Emotion AI driven insights guided creative adjustments during production process, from testing animatics through to final production.
Mars Inc, scales creative testing using attention, predictive models, and achieves 29% ROI with PreView
How Meta used PreView ad testing to better understand how audiences interacted with ad content within different ad formats and contexts.
Teads unlocked insight across hundreds of brand campaigns creating $10 in additional media sales for every $1 invested in Realeyes.
PreView is grabbing attention
PreView is a SaaS system to measure human response to digital content at scale. It is built on the most advanced facial coding technology and machine learning (ML) to provide marketers a true measure of consumer attention and emotional response so they can optimize advertising creative and increase quality exposures.
Chief marketing officers, brand managers, media buyers and creative strategists can use PreView to test ads and creative elements within the ads, to surface which are the most compelling to consumers to deliver the best outcome. PreView is purpose-built for speed and scale across large portfolios of video content.
PreView yields greater creative efficiency, reducing media waste and maximizing impact by reporting the best performing ads within your portfolio, and surfacing which creative elements drive performance. Test your ad creative, whether static image, animated GIF or video across all common ad formats and media platforms, including linear TV.
PreView tests have 150 viewers, general population (GenPop), with a 50/50 male or female split as standard, but specific demographic segments can also be sourced from our global network of panel providers. PreView is designed to work in most common markets (80+ countries), Realeyes also has several offices to support localization across EMEA, LAT-AM and APAC.
There are three norm categories including, industry, brand category and competitor which can be applied to benchmark your ad creative performance at scale.
All PreView tests are private unless otherwise specified as 'public' for use as case studies, academic papers, events or other purposes. Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.
The most advanced, patented and award winning attention measurement technology, PreView uses the front-facing camera of opted-in participants as they experience your ads at home on their own device
15 pending, innovation is at the core
High performance global data collection
Biggest culturally sensitive AI training set in the world
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