Creative Intelligence for the Attention Economy

Maximize the impact of your ad performance using AI-powered attention and emotion measurement 

Attention Drives Business Outcomes

Actionable reporting to get the best return on your ad spend

Brand Lift

+5% attention leads to +40% awareness

Logo Teads


+55% conversion rates at high attention

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+18% sales lift, 75% sales prediction accuracy

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In-Context View



Key Metric: Attentive Seconds

In-Focus View


Facial Reactions

Key Metric: Reactions

Post-View Survey

Brand Equity

Validated Outcomes

Key Metric: Brand Recognition

Creative Strategy

Make data-driven decisions based on competitors, industry benchmarks and historical performance

Creative Performance

Evaluate the effectiveness, predict the efficiency and assess the impact of campaign creative

Creative Optimization

Identify what triggers audience reactions, drives and retains attention or where it may fall short

Media Mix Optimization

Test how your creative performs across various platform environments

Ad Format Selection

Assess probabilistic performance of various ad specs and interactions such as swipe, skip & scroll

Audience Targeting

Identify which audience segments are most receptive to campaign creative to optimize media effectiveness

Award Winning

PreView is grabbing attention too


David Ogilvy Awards

Using Attention AI to Predict Real-World Outcomes


Business Intelligence Group

PreView Ad Testing Product


Stevie - American Business Awards

Product Artificial Intelligence & Machine Learning


Business Intelligence Group

BIG Innovation Awards for PreView Ad-Testing Product



Best AI-Driven Tech Solution

Creative Attention Measurement

Drive impact of your existing media budget, cut clutter, and optimize creative for greater attentive reach.

A Frictionless Way to Measure Attention and Emotional Response

The most advanced, patented and award winning attention measurement technology, PreView uses the front-facing camera of opted-in participants as they experience your ads at home on their own devices.
Viewer Test Attention Measurement Attention Metrics
Scalable Collection Deep Learning Machine Learning & Analytics
24 to 48hr Completion Opt-in Viewer Attention Assess Performance (Attention & Emotion)
150 to 500 viewers from pool of >200m consumer panels Natural Viewing Experience Deliver Scores


19 pending - innovation is at the core

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Emotion AI Labels

Biggest culturally sensitive AI training set in the world

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Emotion Events

Largest attention and emotion database linked to other user data

Tini Sevak“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”
Tini Sevak

Vice President, Audiences & Data

CNN Logo
Lisa McDowell“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”
Lisa McDowell

Brand Strategy & Insight Head

Deliveroo Logo
Sorin Patilinet“Format choices and even frequency increases won’t get us the same returns as a great ad.”
Sorin Patilinet

Global Marketing Insights Director

Mars Inc Logo
Scott Ludwig”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”
Scott Ludwig

Senior Director, Global Brand Strategy & Loyalty

Expedia Logo
Lori Bartle“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”
Lori Bartle


Mering Logo
Amy Kean“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"
Amy Kean

Head of Futures

Amy Kean
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Get Started

Create attention driven campaigns that deliver results at speed and scale required for today’s leading advertisers 

PreView FAQs

PreView is a SaaS advertising testing platform that measures human response to video advertising at scale. PreView is built on the most advanced facial coding technology and machine learning to provide marketers a true measure of consumer attention and emotional response to video. Marketers can launch campaigns with confidence knowing their ad creative is optimised for Attentive Reach.

PreView is designed for today’s marketer who needs to test and compare creative concepts, durations and their context (channel and device), to deliver the greatest return on ad spend.

PreView uses front-facing cameras to analyze facial coding data of anonymous opt-in viewers as they watch video content online in their home environment. This aggregated attention and emotion data is reported to the dashboard to provide comparative creative intelligence that enables advertisers to launch their most effective creative.

Speed, scale and efficiency is the key differentiator between PreView Ad Testing and traditional research methodologies. PreView is a natural viewing experience, using any device with a front-facing camera with no software to install. Access viewers from all over the world, with results typically delivered within 48 hours. 

Traditional methodologies are typically process heavy, costly, difficult to scale and compromise the respondent’s viewing experience. 

Using an attentive reach model throughout a campaign can achieve significant impact gains and can reduce waste by as much as 30% through creative quality selection alone. Over time, individual campaigns contribute to valuable attention performance benchmarks to continuously improve advertising planning, flighting and assessment.

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