PREVIEW – CREATIVE PERFORMANCE
Predict and compare creative performance to drive real business outcomes
Always on, instant predicted attention scores and AI assisted optimization for all your creative via API
Highly-accurate creative testing via webcam for human Attention, Emotion and Survey data
Trusted by
Creative must garner attention for advertising to be effective
Correlation between high scoring attention and sales lift
I-COM 2024, Correlation between Realeyes AI-powered Attention Prediction Score & Mars Inc Sales Lift Data
Data-driven decisioning at every stage
Test concepts, storyboards, and animatics
Validate/optimize ads, audience, and platform fit
In-flight creative, media and budget optimizations
Explain campaign lift outcomes better with creative contributions
Emotion AI driven insights guided creative adjustments during production process, from testing animatics through to final production.
Mars Inc, scales creative testing using attention, predictive models, and achieves 29% ROI with PreView
How Meta used PreView ad testing to better understand how audiences interacted with ad content within different ad formats and contexts.
Teads unlocked insight across hundreds of brand campaigns creating $10 in additional media sales for every $1 invested in Realeyes.
Vice President, Audiences & Data
Brand Strategy & Insight Head
Global Marketing Insights Director
Senior Director, Global Brand Strategy & Loyalty
President
Head of Futures
PreView is grabbing attention
PreView is a SaaS system to measure human response to digital content at scale. It is built on the most advanced facial coding technology and machine learning (ML) to provide marketers a true measure of consumer attention and emotional response so they can optimize advertising creative and increase quality exposures.
Chief marketing officers, brand managers, media buyers and creative strategists can use PreView to test ads and creative elements within the ads, to surface which are the most compelling to consumers to deliver the best outcome. PreView is purpose-built for speed and scale across large portfolios of video content.
PreView yields greater creative efficiency, reducing media waste and maximizing impact by reporting the best performing ads within your portfolio, and surfacing which creative elements drive performance. Test your ad creative, whether static image, animated GIF or video across all common ad formats and media platforms, including linear TV.
PreView tests have 150 viewers, general population (GenPop), with a 50/50 male or female split as standard, but specific demographic segments can also be sourced from our global network of panel providers. PreView is designed to work in most common markets (80+ countries), Realeyes also has several offices to support localization across EMEA, LAT-AM and APAC.
There are three norm categories including, industry, brand category and competitor which can be applied to benchmark your ad creative performance at scale.
All PreView tests are private unless otherwise specified as 'public' for use as case studies, academic papers, events or other purposes. Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.
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