Maximize the impact of your ad performance using AI-powered attention and emotion measurement
Actionable reporting to get the best return on your ad spend
+5% attention leads to +40% awareness
+55% conversion rates at high attention
+18% sales lift, 75% sales prediction accuracy
Drive better results with creative and media decisions fueled by real audience attention data
PreView is grabbing attention too
|Viewer Test||Attention Measurement||Attention Metrics|
|Scalable Collection||Deep Learning||Machine Learning & Analytics|
|24 to 48hr Completion||Opt-in Viewer Attention||Assess Performance (Attention & Emotion)|
|150 to 500 viewers from pool of >200m consumer panels||Natural Viewing Experience||Deliver Scores|
19 pending - innovation is at the core
Biggest culturally sensitive AI training set in the world
Largest attention and emotion database linked to other user data
Vice President, Audiences & Data
Brand Strategy & Insight Head
Global Marketing Insights Director
Senior Director, Global Brand Strategy & Loyalty
Head of Futures
Create attention driven campaigns that deliver results at speed and scale required for today’s leading advertisers
PreView is designed for today’s marketer who needs to test and compare creative concepts, durations and their context (channel and device), to deliver the greatest return on ad spend.
PreView uses front-facing cameras to analyze facial coding data of anonymous opt-in viewers as they watch video content online in their home environment. This aggregated attention and emotion data is reported to the dashboard to provide comparative creative intelligence that enables advertisers to launch their most effective creative.
Speed, scale and efficiency is the key differentiator between PreView Ad Testing and traditional research methodologies. PreView is a natural viewing experience, using any device with a front-facing camera with no software to install. Access viewers from all over the world, with results typically delivered within 48 hours.
Traditional methodologies are typically process heavy, costly, difficult to scale and compromise the respondent’s viewing experience.
Using an attentive reach model throughout a campaign can achieve significant impact gains and can reduce waste by as much as 30% through creative quality selection alone. Over time, individual campaigns contribute to valuable attention performance benchmarks to continuously improve advertising planning, flighting and assessment.