The ARF Audience x Sicence conference opened by putting “impressions” on a nebulous note, but didn’t resolve whether “attention” should replace it as currency.

Attention metrics tend to help brands that have latent sales cycles (such as CPG) and less effective data feedback loops that aren’t closed.

It is important to measure the attentive reach of both creative and media, which is why Realeyes partnered with Adelaide to offer clients holistic insights on their advertising campaigns.

Brands that worked with TikTok creators in with mid-tier and lower follower counts received the best levels of attention.  

2007年に創業し、ロンドンを拠点とするエストニア発のスタートアップ「Realeyes」（リアルアイズ）は、特許を取得した注目度・感情分析テクノロジーで、じわじわと日本市場でも存在感を広げる  

New image, voice, and text-recognition software tools effectively empathize with both customer and employee’s emotional states.…  

High-tech study by Freeview used Realeyes’ ground-breaking Emotion Artificial Intelligence to decipher the expressions of participants as they watched major sports events– Wimbledon, Euro 2020, Tokyo Olympics and Paralympics, as…

Different sports evoke different emotions in viewers. A new study commissioned by Freeview has attempted to apply some objectivity to the discussion by using Realeyes Artificial Intelligence. – By Steve…

Freeview used Realeyes AI technology to measure participants as they watched sport. Tennis sparked the strongest euphoric response, followed by gymnastics. Boxing was found to be the least engaging sport,…