Brands that worked with TikTok creators in with mid-tier and lower follower counts received the best levels of attention.  

2007年に創業し、ロンドンを拠点とするエストニア発のスタートアップ「Realeyes」（リアルアイズ）は、特許を取得した注目度・感情分析テクノロジーで、じわじわと日本市場でも存在感を広げる  

New image, voice, and text-recognition software tools effectively empathize with both customer and employee’s emotional states.…  

High-tech study by Freeview used Realeyes’ ground-breaking Emotion Artificial Intelligence to decipher the expressions of participants as they watched major sports events– Wimbledon, Euro 2020, Tokyo Olympics and Paralympics, as…

Different sports evoke different emotions in viewers. A new study commissioned by Freeview has attempted to apply some objectivity to the discussion by using Realeyes Artificial Intelligence. – By Steve…

Freeview used Realeyes AI technology to measure participants as they watched sport. Tennis sparked the strongest euphoric response, followed by gymnastics. Boxing was found to be the least engaging sport,…

How getting in touch with your customers’ feelings is getting automated. Written by William Terdoslavich, Martech

Smart advertisers should do everything possible to make their creative assets better in order to make paid media investments work harder.

Regardless of if you are considering short-term performance, long-term brand awareness or both, advertising is subject to the laws of attention and emotion.