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Ad reports, CMO guides and scientific research

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Maximizing Creative Attention to Drive Increased Share of Voice

Brand leaders serious about sustained growth must embrace measuring Creative Attention to drive increased Share of Voice and lowered qCPM

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Adland Bullish on Attention Metrics, Expects Brands to Pay

Latest Realeyes survey of 320 senior advertising pros reveals a definitive business case for attention metrics

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Why Releasing Super Bowl Ads Early Drove 25% Increase in Quality Exposures

Ads that were teased well in advance of the Super Bowl LVI outperformed those debuting on Sunday, validating building buzz before the Big Game.

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2022 Super Bowl LVI Ads Destined to Outperform Previous Years

The early crop of Super Bowl LVI ads released early are driving strong attentive reach and emotional response, boding well for big game advertisers.

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British ‘Cinematic Approach’ to Holiday Advertising is an Untapped Opportunity for American Advertisers

An independent study on creative performance and audience attention based on UK & US festive ads Ads, Q4 2021

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The CMO Guide: Improving Media Efficiency Through Creative Attention

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The CMO Guide to Unlocking Creative Attention Performance in FMCG Brand Advertising

An independent study on creative performance and audience attention based on YouTube FMCG Cleaning-Products Ads, Q4 2021

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The Power of Attention in E-Commerce Advertising

An independent study on creative performance and audience attention based on creator styles, creator popularity, product placement, and branding Q4 2021.

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The Guide to the TikTok Creator Economy

An independent study on creative performance and audience attention based on creator styles, creator popularity, product placement, and branding Q4 2021.

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2021 Vaccine Ads Report

Using PreView attention-measurement, Realeyes tested 12 US vaccine ads to see how they performed across racial demographics and political preference.

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Sales Validation

We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success..

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Social Media Study

We set out to create a model combining that would enable clients to predict the effectiveness of their video content on social networks. video work predictably. Our research established that…

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SEWA Project

Funded by the EU’s Horizon 2020 programme, this project focuses on automatic sentiment analysis in the wild that will quantify the correlation between behaviours and emotions.

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Short-form Study

We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.

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Attentive Reach: The Case for Human Attention in Brand Advertising

Advertisers who manage campaigns for reach and lowest cost achieve low performance and invite fraud. Managing reach for attention leads to greater sales and equity.

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The Critic’s Review

See what happens when you put critic’s subjectivity against scientific objectivity - we looked at a range of “Best of 2020” ads to see how they performed for audience attention.

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TikTok and the Power of Authenticity

An independent study on creative performance and audience attention across mobile advertising platforms

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Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the grandest advertising stages. Realeyes continued its tradition of tracking human response to these highly anticipated video advertising creatives

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The Power of Thumbnails on Digital Video

Recorded in session, Jasmine Yang shares her research paper on how to boost viewer attention through effective thumbnails.

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UK Christmas 2020 Holiday Ads Unwrapped

If there was ever a year that deserved a good Christmas, then this was it, but were UK brands agile enough to deliver the goods?

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Home Cleaning and Personal Hygiene Ad Study

While the pandemic drives consumer demand for home-cleaning and personal hygiene products, video ads struggle to win their attention.

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The Power of a Soundtrack

Discover how Sir John Hegarty's emotional cinema ad gripped audiences and encouraged the desire to donate to the UN World Food Programme

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The High Price of Low Quality Video Advertising

This paper presents an ROI model using attention data from Realeyes’ PreView product, applied to an actual portfolio of video ads from consumer brands.

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Quick Service Restaurant Ads

We tested 38 video ads from 10 top quick-serve restaurant brands, to better understand the relationship between video duration and audience attention.

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CMO Guide for Measuring and Managing Attention Outcomes

Attention is the underlying currency of the digital economy and therefore measuring and managing the different attention outcomes are crucial for CMOs.

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Insurance Industry Ads

Discover how some of the biggest advertisers in the world are experimenting with creative strategies, with key findings on what yields greater attention and engagement from viewers.

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