Papers

We’ve created papers, studies, apps and videos for
you to discover more about what we do

Quick Service Restaurant Ads
We tested 38 video ads from 10 top quick-serve restaurant brands, to better understand the relationship between video duration and audience attention.
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Insurance Industry Ads
Discover how some of the biggest advertisers in the world are experimenting with creative strategies, with key findings on what yields greater attention and engagement from viewers.
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Covid-19 Auto Ads Report

COVID-19 Automotive
How do you sell cars during a global pandemic? One of the toughest questions facing every auto manufacturer in response to the Coronavirus.
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Super Bowl LIV
We measured the emotional response to every Super Bowl ad aired during the game, see how well the ads played out in the field.
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Super Bowl LIII
All of the ads from Super Bowl 2019 ranked by effectiveness using emotion and attention measurement. 
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Super Bowl LII
We measured the emotional response to every Super Bowl ad aired during the game, see how well the ads played out in the field.
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Christmas 2019
See which major brands and retailers came top of the tree and which ones failed to connect with their audience.
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Christmas 2018
Our technology analysed the subtle facial expressions and body language of the sample audience to identify the subconscious emotional responses to the content.
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Christmas 2017
When it comes to winning over consumers in 2017’s battle of the Christmas ads, authenticity and humour have come out on top.
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Short-form Study
This study in partnership with FreeWheel shows how screen size, content duration and frequency of ad-placement all impact the ad-experience and reveals 4 takeaways on how to maximise consumer engagement.
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SEWA Project
Funded by the EU’s Horizon 2020 programme, this project focuses on automatic sentiment analysis in the wild that will quantify the correlation between behaviours and emotions.
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Social Media Study
We set out to create a model combining that would enable clients to predict the effectiveness of their video content on social networks. video work predictably. Our research established that emotion measurement can predict your video’s earned media potential.
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Sales Validation
We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.
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Realeyes Score
The score, from 0 to 100, combines viewers’ overall emotional engagement and attentiveness.
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Emotion Metric
Our patented emotion recognition software, also known as “facial coding”, provides deep insight into unbiased emotional responses to digital content.
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Attention Metric
We live in the age of distraction and attention is the gatekeeper to an ad’s success. Without audience attention, everything else is secondary.
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Luxury Study
Collaborative research with The Luxury Institute reveals several essential factors to successful luxury advertising.
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