Papers

Latest report on ad-adjacency shows how audience attention and reaction measurement of content in relation to ad selection or placement drives impact.

Realeyes measured consumer attention and emotional responses, prior and during the Covid pandemic, testing 50k ads viewed by 6.7m people.

A study of 50,000 videos viewed by 6.7 million people this decade reveals the importance of human presence in ads.

Brand leaders serious about sustained growth must embrace measuring Creative Attention to drive increased Share of Voice and lowered qCPM

Latest Realeyes survey of 320 senior advertising pros reveals a definitive business case for attention metrics

Ads that were teased well in advance of the Super Bowl LVI outperformed those debuting on Sunday, validating building buzz before the Big Game.

The early crop of Super Bowl LVI ads released early are driving strong attentive reach and emotional response, boding well for big game advertisers.

An independent study on creative performance and audience attention based on UK & US festive ads Ads, Q4 2021

An independent study on creative performance and audience attention based on YouTube FMCG Cleaning-Products Ads, Q4 2021

An independent study on creative performance and audience attention based on creator styles, creator popularity, product placement, and branding Q4 2021.

Using PreView attention-measurement, Realeyes tested 12 US vaccine ads to see how they performed across racial demographics and political preference.

See what happens when you put critic’s subjectivity against scientific objectivity - we looked at a range of “Best of 2020” ads to see how they performed for audience attention.

An independent study on creative performance and audience attention across mobile advertising platforms

Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the grandest advertising stages. Realeyes continued its tradition of tracking human response to these highly anticipated video advertising creatives

If there was ever a year that deserved a good Christmas, then this was it, but were UK brands agile enough to deliver the goods? 

While the pandemic drives consumer demand for home-cleaning and personal hygiene products, video ads struggle to win their attention.

Discover how Sir John Hegarty's emotional cinema ad gripped audiences and encouraged the desire to donate to the UN World Food Programme

We tested 38 video ads from 10 top quick-serve restaurant brands, to better understand the relationship between video duration and audience attention.