Close this search box.
PV - PreView logo


Creative Intelligence for the Attention Economy

Maximize the impact of your ad performance across media platforms using AI-powered attention and reaction measurement

Icon - A-B Test

A/B Test Creative Performance

Evaluate effectiveness, predict efficiency and assess the impact of creatives

Icon - Ad-Format

Ad Format Performance

Assess probabilistic performance of various ad specs and interactions

Icon - Media Mix

Amplify Effect of Your Media Mix

Know how your creative performs across various platform environments

Analyze to Optimize

Easy decision reporting, portable data & dashboard analytics

Results in PowerPoint


Snapshot summary in PowerPoint

Results - Excel export

Data Export

Excel spreadsheet of all reported metrics


Attention & Reaction traces

Featured Case Studies

Tini Sevak“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”
Tini Sevak

Vice President, Audiences & Data

CNN Logo
Lisa McDowell“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”
Lisa McDowell

Brand Strategy & Insight Head

Deliveroo Logo
Sorin Patilinet“Format choices and even frequency increases won’t get us the same returns as a great ad.”
Sorin Patilinet

Global Marketing Insights Director

Mars Inc Logo
Scott Ludwig”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”
Scott Ludwig

Senior Director, Global Brand Strategy & Loyalty

Expedia Logo
Lori Bartle“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”
Lori Bartle


Mering Logo
Amy Kean“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"
Amy Kean

Head of Futures

Amy Kean
Previous slide
Next slide

Award Winning

PreView is grabbing attention too


David Ogilvy Awards

Using Attention AI to Predict Real-World Outcomes


Business Intelligence Group

PreView Ad Testing Product


Stevie - American Business Awards

Product Artificial Intelligence & Machine Learning


Business Intelligence Group

BIG Innovation Awards for PreView Ad-Testing Product



Best AI-Driven Tech Solution

Get Started

Request a demo to discover how AI driven attention and reaction measurement drives impact on advertising  

Test TV, Platforms & Ad Formats

Sample audiences view your ad creative within desired media contexts

Logo - Facebook
Logo - TikTok
Logo - Instagram
Logo - X
Logo - Snap!
Logo - YouTube

A Frictionless Way to Measure Attention and Facial Reactions

The most advanced, patented and award winning attention measurement technology, PreView uses the front-facing camera of opted-in participants as they experience your ads at home on their own device



15 pending, innovation is at the core

+ 0 m

People Recorded

High performance global data collection

0 bn

Emotion AI labels

Biggest culturally sensitive AI training set in the world​

PreView FAQs

PreView is a SaaS system to measure human response to digital content at scale. It is built on the most advanced facial coding technology and machine learning (ML) to provide marketers a true measure of consumer attention and emotional response so they can optimize advertising creative and increase quality exposures. 


Chief marketing officers, brand managers, media buyers and creative strategists can use PreView to test ads and creative elements within the ads, to surface which are the most compelling to consumers to deliver the best outcome. PreView is purpose-built for speed and scale across large portfolios of video content.

PreView yields greater creative efficiency, reducing media waste and maximizing impact by reporting the best performing ads within your portfolio, and surfacing which creative elements drive performance. Test your ad creative, whether static image, animagted GIF or video across all common ad formats and media platforms, including linear TV. 

PreView tests have 150 viewers, general population (GenPop), with a 50/50 male or female split as standard, but specific demographic segments can also be sourced from our global network of panel providers. PreView is designed to work in most common markets (80+ countries), Realeyes also has several offices to support localization across EMEA, LAT-AM and APAC. 

> Popular Markets

There are three norm categories including, industry, brand category and competitor which can be applied to benchmark your ad creative performance at scale.

All PreView tests are private unless otherwise specified as 'public' for use as case studies, academic papers, events or other purposes. Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.