PreView enables leading advertisers to launch campaigns with confidence by accurately measuring ad effectiveness. Know how your creative performs with your target audience’s attention levels and emotional responses as they’re measured and reported using AI in real-time.
Launch campaigns with confidence, selecting your best creative by qualifying the performance of your ads based on audience attention and emotion data.
• Select ads based on attentive reach
• Know where to edit to optimize attentive reach
• Improve creative efficiency / qCPM
Compare your ad’s performance against competitors, and benchmark against industry categories across various markets.
A complete view of your entire creative performance – by brand, campaign and context. Measure attentive reach for greater return on ad spend.
The 0 to 10 score Indicates how strong the video captures, retains and encodes audience attention
The attention retained over time and the magnitude of specific emotions that drive engagement
PreView is grabbing attention too
26 pending - innovation is at the core
Biggest culturally sensitive AI training set in the world
Largest attention and emotion database linked to other user data
Vice President, Audiences & Data
Brand Strategy & Insight Head
Global Marketing Insights Director
Senior Director, Global Brand Strategy & Loyalty
Head of Futures
PreView is designed for today’s marketer who needs to test and compare creative concepts, durations and their context (channel and device), to deliver the greatest return on ad spend.
PreView uses front-facing cameras to analyze facial coding data of anonymous opt-in viewers as they watch video content online in their home environment. This aggregated attention and emotion data is reported to the dashboard to provide comparative creative intelligence that enables advertisers to launch their most effective creative.
Speed, scale and efficiency is the key differentiator between PreView Ad Testing and traditional research methodologies. PreView is a natural viewing experience, using any device with a front-facing camera with no software to install. Access viewers from all over the world, with results typically delivered within 48 hours.
Traditional methodologies are typically process heavy, costly, difficult to scale and compromise the respondent’s viewing experience.
Using an attentive reach model throughout a campaign can achieve significant impact gains and can reduce waste by as much as 30% through creative quality selection alone. Over time, individual campaigns contribute to valuable attention performance benchmarks to continuously improve advertising planning, flighting and assessment.
We help brands, publishers and agencies to move fast and efficiently, to maximize their ROI on ad attentiveness.