PREVIEW AD TESTING
Maximize the impact of your ad performance across media platforms using AI-powered attention and reaction measurement
Evaluate effectiveness, predict efficiency and assess the impact of creatives
Assess probabilistic performance of various ad specs and interactions
Know how your creative performs across various platform environments
Easy decision reporting, portable data & dashboard analytics
Snapshot summary in PowerPoint
Excel spreadsheet of all reported metrics
Attention & Reaction traces
Actionable reporting to get the best return on your ad spend
+5% attention leads to +40% awareness
+55% conversion rates at high attention
+18% sales lift, 75% sales prediction accuracy
Vice President, Audiences & Data
Brand Strategy & Insight Head
Global Marketing Insights Director
Senior Director, Global Brand Strategy & Loyalty
Head of Futures
PreView is grabbing attention too
Request a demo to discover how AI driven attention and reaction measurement drives impact on advertising
Sample audiences view your ad creative within desired media contexts
The most advanced, patented and award winning attention measurement technology, PreView uses the front-facing camera of opted-in participants as they experience your ads at home on their own device
15 pending, innovation is at the core
High performance global data collection
Biggest culturally sensitive AI training set in the world
PreView is a SaaS system to measure human response to digital content at scale. It is built on the most advanced facial coding technology and machine learning (ML) to provide marketers a true measure of consumer attention and emotional response so they can optimize advertising creative and increase quality exposures.
Chief marketing officers, brand managers, media buyers and creative strategists can use PreView to test ads and creative elements within the ads, to surface which are the most compelling to consumers to deliver the best outcome. PreView is purpose-built for speed and scale across large portfolios of video content.
PreView yields greater creative efficiency, reducing media waste and maximizing impact by reporting the best performing ads within your portfolio, and surfacing which creative elements drive performance. Test your ad creative, whether static image, animagted GIF or video across all common ad formats and media platforms, including linear TV.
PreView tests have 150 viewers, general population (GenPop), with a 50/50 male or female split as standard, but specific demographic segments can also be sourced from our global network of panel providers. PreView is designed to work in most common markets (80+ countries), Realeyes also has several offices to support localization across EMEA, LAT-AM and APAC.
There are three norm categories including, industry, brand category and competitor which can be applied to benchmark your ad creative performance at scale.
All PreView tests are private unless otherwise specified as 'public' for use as case studies, academic papers, events or other purposes. Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.