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METHODOLOGY

How It Works

Privacy-safe computer vision AI for creative and media intelligence

Using the front-facing camera of opted-in viewers, attention levels, facial expressions and behavioral actions (skip, scroll, swipe) are captured as they naturally experience your content on their own device, within your choice of media platforms – at home ‘in the wild.

1

Place Order

Video(s) are uploaded along with test criteria and business objectives.

Upload files to cloud

2

Recruit Panel

Respondents are recruited to specification and an automated ID check is used to guarantee panel quality.  

3

Facial Coding & Interactions

Test creative is played amongst clutter videos within the context of the desired platform environment. Attention levels and facial reactions are measured along with  behavioral data: skips, scrolls & swipes.

4

Surveys

Post exposure, respondents are given multiple-choice questions for Ad Recall, Brand Recognition and Persuasion.

5

Results Delivered

All respondent data is aggregated with actionable results typically ready within 3 days (depending on project complexity).

Test TV, Platforms & Ad Formats

Sample audiences view your ad creative within desired media contexts

Logo - Facebook
Logo - TikTok
Logo - Instagram
Logo - X
Logo - Snap!
Logo - YouTube

GO

Self Service
The fastest way to measure, predict and increase digital creative effectiveness

20 videos / $25k

50 videos / $42.5​k

  • AI-powered measurement of emotion and attention
  • Dedicated AI experts to prescribe action
  • Results in 3 hours

PRO

Managed Service
We analyse your results and identify the insights that will be most valuable to your campaign.

1 video / $4k

  • AI-powered measurement of emotion and attention
  • Custom surveys and responder targeting
  • Presentation-ready reports

API

Integrate emotionAI
Plug in to enable your apps,digital experiences and reports torecognise and report emotion.

Custom pricing


  • AI-powered measurement of emotion and attention
  • Technical set-up support


Get in touch

We enable brands, publishers and agencies to move fast and efficiently to maximize their return on ad spend