How It Works

Using computer vision and machine learning, measure opted-in audience attentiveness and engagement as they view your video content

A Frictionless Way to Measure Human Attention and Reactions to Content

Using the front-facing camera of opted-in participants, attention levels and facial reactions are measured as they experience your ads at home ‘in the wild‘, within context on their own device.



Participant agrees or disagrees to opt-in to continue to take part in the study after reading the Privacy statement.

Privacy Shield



Participant follows instructions to ensure that their face is visible. In the background Realeyes qualifies that the participant matches the profile of the desired sample.

Tech Set-up


Pre-Exposure Survey*

Participant answers multiple choice questions prior to viewing any video content.

Pre exposure survey


In-Context Experience

Participant clicks, scrolls and swipes within the context of the desired platform(s), creating a realistic viewing experience.



Post-Exposure Survey 1*

Participant answers Brand Recognition and Ad Recall questions.

Ad recall


In-Focus Experience*

Participant views a sequence of ‘clutter’ videos, including the video(s) to be tested, measuring the second-by-second reactions of their views.

Clutter videos


Post-Exposure Survey 2*

Participant is asked to give a 1 to 5 star rating for Ad Lift, Brand Lift along with a multiple choice Sales Lift question.

5 star rating


These 7 steps illustrate a full end-to-end participant test experience. Surveys and clutter videos are optional.


Self Service
The fastest way to measure, predict and increase digital creative effectiveness

20 videos / $25k

50 videos / $42.5​k

  • AI-powered measurement of emotion and attention
  • Dedicated AI experts to prescribe action
  • Results in 3 hours


Managed Service
We analyse your results and identify the insights that will be most valuable to your campaign.

1 video / $4k

  • AI-powered measurement of emotion and attention
  • Custom surveys and responder targeting
  • Presentation-ready reports


Integrate emotionAI
Plug in to enable your apps,digital experiences and reports torecognise and report emotion.

Custom pricing

  • AI-powered measurement of emotion and attention
  • Technical set-up support

Drive Audience Attention

We help brands, publishers and agencies to move fast and efficiently, to maximize their ROI on ad attentiveness