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Emotions drive behaviour. Using webcams, we measure how people feel as they watch video content,
enabling marketers to confidently target optimised content to the right audiences.
Our AI-powered metric is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do, telling advertisers exactly how much attention their content will attract and provide them with actionable insights on how to maximise the ROI of their content marketing.
Back in 2014 we brought a creative demo of our facial tracking technology in the form of an #EmotionMirror to Cannes. Folk at Cannes Festival would look into the glass and see how they were feeling reflected right back at them. The mirror illustrates the virtues of capturing facial expressions in real time.
Designed to demonstrate emotion reading technology in a live environment. By sitting at a natural distance from your computer, up to two faces can be tracked at once. A wireframe overlays the face, which can be turned on or off and you can also add fun effects such as making your eyes or mouth bigger when you’re surprised.
We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success. Our research study established that our emotion measurement technology can distinguish between ads with high and low sales lift with 75% accuracy across our dataset.
Successfully identifying emotional behaviour signals which together predicted an advert’s sales lift across all the product categories and markets tested means emotions can definitely be linked to advertising effectiveness. We unveiled our results alongside Mars Inc at the annual I-COM Global Forum for Marketing Data and Measurement.
Realeyes and TUI UK have unveiled a ground breaking new prototype that reveals how customers could be using their subconscious to choose holidays in just a few years’ time. The futuristic ‘Destination U’ prototype is a first of its kind, innovative way for holidaymakers to choose a trip that matches their emotional needs.
Our emotionAI detected a high frequency of happiness throughout the 3 minute video featuring London athletes competing over who has the biggest struggle training for their sport. Look at our engagement and attention metric to see what “londoner situation” caught the viewer’s interest most.
At The Cheesecake Factory, a mother and daughter have a conversation while the daughter’s new boyfriend stares at his phone. His girlfriend’s mom is not impressed with his lack of attention, but her spirits are lifted when he turns his phone over to reveal that he’s just paid their check with MasterCard MasterPass. Next stop: shoe shopping.
Note how the age groups 30 years and above find the scene far more amusing than the under 29 years olds. Interestingly, the under 29 year olds happiness increases at the sight of the silver briefcase and Filofax, “Drink up, we’re leaving!” whereas the older group isn’t affected in the same way.
Maja Pantic, Professor of Affective and Behavioral Computing at Imperial College London and Realeyes Scientific Advisor, spoke at the World Economic Forum about the progress made in identifying people’s emotions “in the wild”, and the possible applications of such technology, from marketing to medicine.