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Emotions drive behaviour. Using webcams, we measure how people feel as they watch video content, 

enabling marketers to confidently target optimised content to the right audiences.

Attention Metric

Our AI-powered metric is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do, telling advertisers exactly how much attention their content will attract and provide them with actionable insights on how to maximise the ROI of their content marketing.

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Humanising data through emotion measurement

Mihkel describes how emotion measurement technology enables us to bring in an essential human element to all this data – making those decisions better, and fairer for everyone.

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Findings on 6 second ads in 18 seconds

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Realeyes Technology

Realeyes uses the power of AI to help brands measure their creative at scale. We’ve taught computers to read human emotions and track our attention levels, enabling marketers to transform the impact of their content, make more informed media decisions and eliminate media waste.

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#EmotionMirror

Back in 2014 we brought a creative demo of our facial tracking technology in the form of an #EmotionMirror to Cannes. Folk at Cannes Festival would look into the glass and see how they were feeling reflected right back at them. The mirror illustrates the virtues of capturing facial expressions in real time.

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Emotion Booth - Facial Coding App

Designed to demonstrate emotion reading technology in a live environment. By sitting at a natural distance from your computer, up to two faces can be tracked at once. A wireframe overlays the face, which can be turned on or off and you can also add fun effects such as making your eyes or mouth bigger when you’re surprised.

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Cannes Lions

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Linking Emotions to Sales

We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success. Our research study established that our emotion measurement technology can distinguish between ads with high and low sales lift with 75% accuracy across our dataset.

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i-Com: Linking Emotions to Sales

Successfully identifying emotional behaviour signals which together predicted an advert’s sales lift across all the product categories and markets tested means emotions can definitely be linked to advertising effectiveness. We unveiled our results alongside Mars Inc at the annual I-COM Global Forum for Marketing Data and Measurement.

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TUI - Destination U

Realeyes and TUI UK have unveiled a ground breaking new prototype that reveals how customers could be using their subconscious to choose holidays in just a few years’ time. The futuristic ‘Destination U’ prototype is a first of its kind, innovative way for holidaymakers to choose a trip that matches their emotional needs.

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The SEWA Project

Alongside our partners at Imperial College, Passau University and Playgen, Realeyes has been awarded a €3.6m grant by the EU’s Horizon 2020 programme to work on the SEWA project, further developing automatic sentiment detection in the wild. 

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Snapchat 6 Second Examples

The 6-second duration also makes it ideal for other social platforms such as Instagram, Facebook and Snapchat and our recent study shows that short-form video certainly appeals to the harder to reach teens. So is this the beginning of the end for the 30 or 60-second ads?

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Nike - Nothing Beats a Londoner

Our emotionAI detected a high frequency of happiness throughout the 3 minute video featuring London athletes competing over who has the biggest struggle training for their sport. Look at our engagement and attention metric to see what “londoner situation” caught the viewer’s interest most.

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Masterpass - New Boyfriend

At The Cheesecake Factory, a mother and daughter have a conversation while the daughter’s new boyfriend stares at his phone. His girlfriend’s mom is not impressed with his lack of attention, but her spirits are lifted when he turns his phone over to reveal that he’s just paid their check with MasterCard MasterPass. Next stop: shoe shopping.

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LG Stage Fright

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BBC Earth II - Iguana vs Snakes

Emotion AI reveals the excitement the audience goes through as they view BBC’s Planet Earth II’s “Iguana vs Snakes” scene – see how the negativity peak is replaced by Happiness as the baby iguana escapes to safety.

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BBC News – ‘Children Photobomb Presenter’

Emotion AI reveals the emotional responses of audiences – see how happiness peaks as the mother struggles to close the door in this famous BBC Reporter clip.

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BBC - Only Fools and Horses - ‘Falling Through The Bar’

Note how the age groups 30 years and above find the scene far more amusing than the under 29 years olds. Interestingly, the under 29 year olds happiness increases at the sight of the silver briefcase and Filofax, “Drink up, we’re leaving!” whereas the older group isn’t affected in the same way.

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Maja Pantic on CBS 60 Minutes

Our Scientific Advisor Maja Pantic was interviewed by Charlie Rose on CBS 60 minutes, talking about emotion measurement and artificial intelligence.

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Machines that can read human emotions

Maja Pantic, Professor of Affective and Behavioral Computing at Imperial College London and Realeyes Scientific Advisor, spoke at the World Economic Forum about the progress made in identifying people’s emotions “in the wild”, and the possible applications of such technology, from marketing to medicine.

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How much of the brain is conscious?

Extract from BBC2 Horizon “Out of Control” 2011 –12, Episode 10 of 15.

“We all like to think that we’re in control of our lives – of what we feel and what we think.
But scientists are now discovering that this is simply and illusion.”

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Realeyes GO - Creating a test

Don’t guess…GO!

The fastest way to measure, predict and increase digital creative effectiveness
• Self-serve platform
• AI-powered measurement
• $600 per video
• Results in 3 hrs

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BBC Talking Business

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