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Emotion
Our patented emotion recognition software, also known as “facial coding”, provides deep insight into unbiased emotional responses to digital content.
Every day, people rely on facial expressions to communicate how they think and feel to others. This kind of non-verbal communication is a natural part of our behavior. Realeyes enables brands to tap into how audiences respond to their content.
Marketers know that emotions are a major influence in consumer behavior. The Field, IPA and Gunn Report, “Selling Creativity Short”, stated that awarded campaigns (emotional campaigns) were 10x more efficient than non-awarded campaigns.
Emotional content help create memories, drive impact and motivate action – whether that’s to buy, donate or share. Realeyes enables brands to know the if, why, how and when an emotional connection is made with consumers.
Audience responses to content are aggregated and displayed with an attention curve, along with a heatmap ore trace of each emotion metric to diagnose the emotional response. Pivotal rises and falls in attention and emotional engagement are Key Moments, enabling marketers to know what’s driving their creative’s performance.
The Facial Action Coding System (FACS), using action units (AU) to categorise human emotions according to changes or movements of the face was developed by Dr Paul Ekman.
Our proprietary artificial intelligence uses FACS, computer vision and machine learning to decode facial expressions know as emotion recognition. This continual process improves accuracy to the point of interpreting emotions the same way humans do, reporting basic emotions and beyond including Happiness, Surprise, Disgust, Confusion, Fear, Empathy, and Contempt.
These three metrics have been derived through our own research and can be used in conjunction with seven basic emotions classifiers to gain deeper insight.
The percentage of participants showing an emotion classified as negative either at a particular second (second-by-second as seen on the dashboard charts) or at any moment during the test (topline figures). This incorporates the most frequently occurring negative emotions, such as Disgust, Confusion or Contempt.
Valence is a proprietary metric to demonstrate how positive or negative the overall reactions of the audience are. It is, essentially Positive emotions minus Negative emotions, and helps elucidate the emotional “tenor” of the viewing experience. It shows how emotionally dividing the content is for the audience
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
We help brands, publishers and agencies to move fast and efficiently, to maximize their ROI on ad attentiveness.
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