Our patented facial coding, also known as Emotion AI, provides deep insight into unbiased physiological changes to the face in response to digital experiences
Every day, people rely on facial expressions to communicate how they think and feel to others. This kind of non-verbal communication is a natural part of our behavior. Realeyes technology recognizes and interprets human expression through their facial cues. These facial expressions are classified into various categories based on the specific muscle movements and configurations of facial features.
These metrics are derived through our own research and can be used in conjunction with other proprietary metrics such as Attention or Human Presence.
A smile is formed from the cheeks rising and the corners of the mouth pulling up respectively.
A surprised expression is formed from a combination of raised eyebrows, eyes wide open (raised eyelids) and the jaw dropping to reveal an open mouth.
A frown is formed with the lowering of the brow, a raising and narrowing of the eyelids, and a tightening of the lips.
Disgust is expressed by the nose wrinkling, a downturn of the lower lip and the corners of the mouth moving downwards.
This expression is characterized by raised eyebrows, widened eyes, nose wrinkling, a tensed mouth and elevated cheeks resembling a startled appearance.
This expression is formed by a slight curling of the lip corners, often accompanied by a tightening of the jaw muscles.
This expression is characterized by a downturned mouth, furrowed, or lowered eyebrows, narrowed eyes and tensed cheeks to appear slightly raised.
See how people respond to your digital experiences and how much of a connection you’re making.
Marketers know that creating an emotional experience can be a major influence in consumer behavior. The Field, IPA and Gunn Report, “Selling Creativity Short”, stated that awarded campaigns (emotional campaigns) were 10x more efficient than non-awarded campaigns.
Emotional content help create memories, drive impact and motivate action – whether that’s to buy, donate or share. Realeyes enables brands to know the if, why, how and when an emotional connection is made with consumers.
We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate how emotion measurement can identify sales success with 75% accuracy.
With over 12 years of experience, our advances in computer vision and machine learning, have led to one of the world’s leading automated emotion recognition technology which has practical applications in various fields, such as advertising, education, wellbeing, gaming, anti-fraud, customer feedback, human-robot interaction and beyond.
Download our Emotion Recognition white paper to get the deep dive into how our technology interprets facial expressions in more scientific detail.
Measure Human Response at the Speed and Scale of AI