U.S. digital ad spending surpassed TV advertising several years ago. However, many of today’s brands still haven’t rebalanced their advertising strategies when it comes to creative optimization and audience understanding.

Mars shares key findings from one of the largest, on-going neuroscience studies in the world. The problem is marketers may not like the results. Have we got your attention?

NEC Corporation, a leader in biometric authentication and video analytics technologies, and Realeyes a leader in computer vision and emotion Artificial Intelligence (AI) technology, today announced they have signed a…

NEC is partnering with computer vision and artificial intelligence firm Realeyes to develop and distribute emotion analysis solutions aimed at serving the new coronavirus-induced remote workforce.

Japanese IT giant NEC is partnering with British computer vision startup Realeyes to work on artificial emotional intelligence, or “emotion AI,” as a key component of AI-based products and services.

NEC Corporation has entered an alliance with Realeyes to develop and distribute biometric emotion analysis solutions globally, the company announced.

Turner Ignite, Turner Ad Sales’ innovation engine, partnered with AI tech platform Realeyes to measure how people feel about branded content relative to traditional 30-second ads, and how those emotions…

Mihkel Jäätma, CEO and co-founder of Realeyes, says that Realeyes is the only analytics provider that measures attention.

Advertisers will be able to see the volume and quality of attention their content attracts via Realeyes’ tool.