Press

Measurement is in the middle of an upheaval. The sheer number of platforms for content delivery, coupled with the shortcomings of measurement stalwarts, have made analyzing campaign reach and effectiveness…

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the Veritonic Audio Attention Report, a new gold-standard tool enabling advertisers to create more effective audio advertising. The report…

How does sound in audio and podcast advertising affect and influence people in real-time? That is a question that Scott Simonelli, founder and CEO of Amazon’s Audible-backed Veritonic, set out…

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the Veritonic Audio Attention Report, a new gold-standard tool enabling advertisers to create more effective audio advertising. The report…

Veritonic teams up with Realeyes to introduce the first-ever Audio Attention Report, a groundbreaking study that empowers advertisers to leverage audio’s full potential with the help of AI.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the Veritonic Audio Attention Report, a new gold-standard tool enabling advertisers to create more effective audio advertising. The report…

Kantar has partnered with computer vision and attention measurement firm Realeyes on anti-fraud software for survey respondents.

The partnership embeds Realeyes identity recognition software, Verify, into its industry-leading anti-fraud software, QubedAI. 

Attention, when used properly, can offer insight into not only media planning and placement but creative execution as well.