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PreView Synthetic Testing is an API providing instant and ‘always on’ Predicted Attention performance, enabling advertisers to test all creative so nothing is left to chance.
Enables friction-free testing at any stage of creative lifecycle
AI trained on over 17m human dataset across 85 countries
Split test all creative variations for all your ad campaigns
Actions
Simple traffic light (GO / FIX / NO GO) thresholds enable advertisers to compare which ads are ready to launch, need an edit, or should be replaced.
Performance Scoring
0 to 100 Attention Prediction score that predicts creative performance.
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Heatmaps
See frame-by-frame predicted focus of what draws audience attention.
Recommendations
Low performing key scenes have AI assisted suggestions to improve performance and effectiveness.
Tentpole or above-the-line creative (often produced for TV spots) often require tailoring to work across different aspect ratios, durations and media environments – and ad-testing budget is typically only invested in the original campaign asset despite these variables.
PreView Synthetic API enables creatives to test the original asset as a benchmark and score each variation accordingly, creating instant comparative performance with automated recommendations to optimize scenes that cause a drop in performance.
GenAI enables quickfire variations for mid and long-tail creative. Synthetic API validates creative concepts and adaptations on the fly for more confident decision-making and ultimately better results.
Synthetic API integration enables marketers who have adopted creative management systems to predict sales lift for every ad and to combine synthetic attention data with content analytics and in-market performance data. It elevates the overall value of your platform’s data.
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