Press

US – Audience measurement and data analytics firm Nielsen has expanded its Outcomes measurement suite, including a collaboration with attention measurement business Realeyes.

One of the stories is an announcement from Nielsen that it is partnering with Realeyes, a highly regarded advertising attention measurement service within the research community, to add attention measurement…

Nielsen releases attention metrics for evaluating ad creative, including a partnership with attention measurement vendor Realeyes.

One of the stories is an announcement from Nielsen that it is partnering with Realeyes, a highly regarded advertising attention measurement service within the research community, to add attention measurement…

Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to ‘bridge creative evaluation with brand and sales lift’ to help clients…

One of the stories is an announcement from Nielsen that it is partnering with Realeyes, a highly regarded advertising attention measurement service within the research community, to add attention measurement…

Measurement is in the middle of an upheaval. The sheer number of platforms for content delivery, coupled with the shortcomings of measurement stalwarts, have made analyzing campaign reach and effectiveness…

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the Veritonic Audio Attention Report, a new gold-standard tool enabling advertisers to create more effective audio advertising. The report…

How does sound in audio and podcast advertising affect and influence people in real-time? That is a question that Scott Simonelli, founder and CEO of Amazon’s Audible-backed Veritonic, set out…