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PreView Ad Testing

PreView enables leading advertisers to launch campaigns with confidence by accurately measuring ad effectiveness Know how your creative performs with your target audience’s attention levels and emotional responses as they’re measured and reported using AI in real-time.

Qualify Ad Performance

Launch campaigns with confidence, selecting your best creative by qualifying the performance of your ads based on audience attention and emotion data.

• Test multiple ad concepts
• Test cut-down variations
• Test different durations

Drive Attentive Reach

Select the best performing ads for audience engagement and media efficiency. Pinpoint the key moments in weaker ad performance.

• Select ads based on attentive reach
• Know where to edit to optimize attentive reach
• Improve creative efficiency / qCPM

Competitive Intelligence

Compare your ad’s performance against competitors, and benchmark against industry categories across various markets.

• Gain greater market share
• Compare against leading competitors
• Benchmark by category & market

Portfolio Intelligence

A complete view of your entire creative performance – by brand, campaign and context. Measure attentive reach for greater return on ad spend.

• Holistic view of ad performance
• Actionable data-driven reporting
• Scales to any business size
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Reporting What Drives Attention to Deliver ROI

Intuitive and actionable reporting to get the best return on your ad spend

Quality Score

The 0 to 10 score Indicates how strong the video captures, retains and encodes audience attention

Second-by-Second Performance

The attention retained over time and the magnitude of specific emotions that drive engagement

A Frictionless Way to Measure Attention and Emotional Response

The most advanced, patented and award winning attention measurement technology, PreView uses the front-facing camera of opted-in participants as they experience your ads at home on their own devices.
Tini Sevak“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”
Tini Sevak

Vice President, Audiences & Data

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Lisa McDowell“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”
Lisa McDowell

Brand Strategy & Insight Head

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Sorin Patlinet“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”
Sorin Patilinet

Global Marketing Insights Director

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Scott Ludwig”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”
Scott Ludwig

Senior Director, Global Brand Strategy & Loyalty

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Lori Bartle“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”
Lori Bartletts

Senior Director, Global Brand Strategy & Loyalty

Mering Logo
Amy Kean“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"
Amy Kean

Head of Futures

Havas Creative
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Related Resources

Drive Attention to Deliver Growth

We help brands, publishers and agencies to move fast and efficiently, to maximize their ROI on ad attentiveness.