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How getting in touch with your customers’ feelings is getting automated. Written by William Terdoslavich, Martech

Attention metrics tend to help brands that have latent sales cycles (such as CPG) and less effective data feedback loops that aren’t closed.

Smart advertisers should do everything possible to make their creative assets better in order to make paid media investments work harder.

Regardless of if you are considering short-term performance, long-term brand awareness or both, advertising is subject to the laws of attention and emotion.

TOKYO – NEC Corporation and Realeyes have jointly developed a new emotion analysis service that combines NEC’s biometric identification and video analytics technologies with Realeyes’ emotion analysis technology. 

U.S. digital ad spending surpassed TV advertising several years ago. However, many of today’s brands still haven’t rebalanced their advertising strategies when it comes to creative optimization and audience understanding.

Mars shares key findings from one of the largest, on-going neuroscience studies in the world. The problem is marketers may not like the results. Have we got your attention?

NEC Corporation, a leader in biometric authentication and video analytics technologies, and Realeyes a leader in computer vision and emotion Artificial Intelligence (AI) technology, today announced they have signed a…

NEC is partnering with computer vision and artificial intelligence firm Realeyes to develop and distribute emotion analysis solutions aimed at serving the new coronavirus-induced remote workforce.