Press

For an ad industry used to TV’s more generous half-minute slots, getting engagement in just six seconds on a small screen with no guarantee the sound is on is a…

A lack of emotional impact from six-second mobile video ads, alongside the repurposing of TV ads for the smaller screen, could be acting as a detriment to sales, according to…

Plenty of people have opinions on their favorite ad during the Super Bowl. But according to emotional AI company, Realeyes, the ad that rose to the top was M&M’s ‘Bad…

According to data from Realeyes, humour and good storytelling won over fans at the 2019 Super Bowl, but enlisting high-profile celebrities wasn’t necessarily a recipe for success.

Business Insider crunched data from social media measurement company Brandwatch, iSpot and AI-powered measurement company Realeyes to get a sense of which Super Bowl ads were creating the most buzz…

It seems nearly everyone in social media has had their say on the Gillette ad. Realeyes has been taking a look at the ad to see what people feel when…

Nike’s latest ad, “Dream crazier”, which features a voiceover by Serena Williams and celebrates female athletes who have broken barriers, has outstriped its predecessor, “Dream crazy”, in a study of…

Heathrow’s Christmas ad, which features teddy bears that return home for the holidays, has emerged as the most engaging ad of this year, according to a study using face-reading technology…

Marking the official day that Thomson rebrands to TUI, the company has rolled out a multi-million-pound musical-inspired campaign.