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Realeyes measures the effectiveness of video ads emotionally via access to people’s webcams. Its CEO Mihkel Jaatma believes emotional response will become a more common thing for marketers to measure…

The FT1000 lists the 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015. Seventy-eight of the companies on the list are based…

Facial reactions can reveal which adverts will deliver a sales lift with 75% accuracy, a major study by Mars has found — offering hope that pre-testing can lead to the…

Emotion measurement technology can distinguish between ads that deliver high or low sales lift with 75% accuracy, according to new research from Realeyes and Mars, Inc.

Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and candy/food maker Mars, released this week.

Imagine if you could use a computer analysis of someone’s face to see if they are telling the truth. Or, better, harness technology to reveal a truth deeper than language…

It’s almost a week since John Lewis released its much-anticipated Christmas ad – so now that the dust has settled, how does #BustertheBoxer measure up against last year’s Man on…

According to the emotion measurement firm Realeyes, 10 Olympics ads stand above the rest in terms of being emotionally compelling. 

MediaCom, the media agency with clients that include Procter & Gamble and Volkswagen, recently announced a strategic partnership with Realeyes, which specialises in emotional analytics. The move suggests that algorithmic…