Press

Marking the official day that Thomson rebrands to TUI, the company has rolled out a multi-million-pound musical-inspired campaign.

Realeyes measures the effectiveness of video ads emotionally via access to people’s webcams. Its CEO Mihkel Jaatma believes emotional response will become a more common thing for marketers to measure…

The FT1000 lists the 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015. Seventy-eight of the companies on the list are based…

Facial reactions can reveal which adverts will deliver a sales lift with 75% accuracy, a major study by Mars has found — offering hope that pre-testing can lead to the…

Emotion measurement technology can distinguish between ads that deliver high or low sales lift with 75% accuracy, according to new research from Realeyes and Mars, Inc.

Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and candy/food maker Mars, released this week.

Imagine if you could use a computer analysis of someone’s face to see if they are telling the truth. Or, better, harness technology to reveal a truth deeper than language…

It’s almost a week since John Lewis released its much-anticipated Christmas ad – so now that the dust has settled, how does #BustertheBoxer measure up against last year’s Man on…

According to the emotion measurement firm Realeyes, 10 Olympics ads stand above the rest in terms of being emotionally compelling.