Teads, a mobile ad technology platform, sought to drive creative performance and insights for its strategic customers, unlocking revenue growth and client satisfaction.
Realeyes established with Teads a creative performance testing platform within the Teads strategic sales team. Media investment thresholds triggered creative performance testing, informing campaign flights with Teads’ creative studio, and surfacing brand intelligence.
The Teads-Realeyes partnership scaled to hundreds of brand campaigns. This created performance and insights for Teads clients, and $10 in additional media sales for every $1 invested in Realeyes. The companies revealed that a 10% lift in attention quality led to an average 25% lift in in-market awareness.
Realeyes join Adelaide and Lumen in working directly with Teads to deliver robust, creative and cross-screen, attention measurement for campaigns.
A global challenger food brand sought to improve campaign performance and drive business insights through continuous pre-launch and in-market creative attention testing.