Press

MediaCom, the media agency with clients that include Procter & Gamble and Volkswagen, recently announced a strategic partnership with Realeyes, which specialises in emotional analytics. The move suggests that algorithmic…

Emotion-based data collecting company Realeyes has been using facial recognition software to gauge opinions on advertising. With the participant’s permission, it uses webcams and smartphone cameras to “watch” people as…

Emotions, not algorithms, are the next frontier in analytics, with significant implications for brands. The algorithm may have fast become global shorthand for the brutal simplicity to be found in…

It’s one thing if a consumer views your video ad, but it’s another if they were receptive to your content. In an effort to gauge that impact, WPP agency MediaCom…

San Francisco-based video ad platform Virool has licensed core emotional response technology from UK-based Realeyes and added its own analytics and the capability to deliver its eIQ platform, which it…

New tech claims to be able to figure out if you’re happy or sad, bored or enthralled – and is offering companies the chance to find out how you react…

One of the fastest growing areas in neuromarketing is webcam-based emotion tracking. The popularity of this technique is underscored by AOL’s new partnership with RealEyes.

Shoppers who are cheered up by a welcome at the door tend to spend more, a study claims. The research at Mothercare was carried out by Realeyes, which describes itself…

Making online ads that not only know you are looking at them but also respond to your emotions will soon be possible, thanks to the power of image-processing software and…