Realeyes OÜ (“Realeyes”) conducts market research to help improve web content and online advertising for its customers. Our proprietary software is used to track facial features of people who choose to participate in our studies and to analyse their emotional response to on-screen media.
While Realeyes is committed to making the participant experience as natural and as unobtrusive as possible, we also take seriously the privacy of participants in our studies. Realeyes is established in Estonia (at Vahe 15, Tallinn 11615, Estonia, registry code: 11730664, contact: [email protected]), and we comply with the Estonian and European Union data protection requirements.
Our Privacy Policy tells you how we look after and use the Personal Information (see definition below) that we collect from participants through our Realeyes service, as well as information that we collect through our website at www.realeyesit.com (“Website”). Realeyes is the data controller for the data we collect. Please read this Privacy and Cookies Policy (“Policy’) carefully. When you participate in one of our studies and/or use our Website, you are agreeing to this Policy.
Personal Information means anything that can be used to identify you, including facial recordings and IP addresses that we collect as you participate in our study or information that we collect from users of our website or our services.
If you do not agree with our Policy, please do not participate in Realeyes market research studies at this time or use our website.
We also may collect any other information that you choose to provide when using our Website or our services. For instance, if you choose to create an account on our website, we will collect your name, company name, job title and email address. Creating an account will provide you the possibility to access advanced content which can include viewing our white papers presentations and to demo the Realeyes services.
If you create an account on our website and if you provide your consent for Realeyes to contact you, Realeyes may use your personal information to contact you and to ensure that the Website and services work correctly and to offer you support. The personal information might be needed also in case our registered users have issues with the Realeyes services or website.
Realeyes will not use users’ personal information for any other purpose without your consent or legal obligation to do so.
Realeyes specialises in market research and measures how people feel when they view on-screen media. We analyse these reactions to help our customers improve their content and advertising. Your participation in our studies is voluntary and highly valued.
The information that we share with our customers is anonymized and does not individually identify any study participants. Unless you consent, Realeyes will not share your Personal Information with third parties for marketing purposes. If you consent, Realeyes may use your data to assess quality assurance and to help improve software and reporting capabilities. Realeyes may use information collected from users of our Website to analyse the effectiveness of our Website.
If you create an account on our website and if you provide your consent for Realeyes to contact you, Realeyes may use your personal information to contact you and to ensure that the Website and services work correctly and to offer you support. The personal information might be needed also in case our registered users have issues with the Realeyes services or website.
Realeyes will not use users’ personal information for any other purpose without your consent or legal obligation to do so.
Realeyes may share your information in limited ways in order to provide our services:
We store Personal Information for as long as it is required for our research and business purposes and as required by law. When Personal Information is no longer required, we will delete it from our systems.
With respect to information collected through our Services, we retain unique IDs for as long as is required to support our client market research programs, or until you request to be deleted or opt out of the Services.
Cookies are small text files that we place on your computer or device to allow us to track our research and assess participant behaviour information. We use third party service providers to track usage and interaction with the media players that are used to measure responses to advertisements. Our cookies are deleted after 13 months.
We also may use service providers like Google Analytics and Hubspot to help us analyse how users use our Website. The information collected by the technology will be disclosed to or collected directly by these service providers. To prevent Google Analytics from using information for analytics, a user may install the Google Analytics Opt-Out Browser Add-on by clicking here.
To find out more about cookies and how to delete them, please visit http://www.aboutcookies.org.uk/managing-cookies
If you consent to taking part in our study, we will place a cookie on your browser containing a Participant ID which enables us to identify you in case you wish to see the data we hold of you. We require you to provide us the Participant ID in case you wish to access the participant records we hold of you.
If you opt out of participating in our study, we will place a cookie on your computer as it is required to remember your choice (the sole purpose of that cookie). If you delete your cookies from your browser, you will also be deleting your opt out and you may be asked to participate in our study again.
We do not have access to and this Policy does not govern the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device by non-affiliated, third-party ad technology, ad servers, ad networks or any other non-affiliated third parties. Those parties that use these technologies may offer you a way to opt out of ad targeting as described below.
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We may transfer your Personal Information to countries outside of the European Economic Area EEA (such as the US). We do this for our data management and business purposes, in particular, for outsourced data processing by organisations on our behalf and in accordance with the stated aim of the data processing. We take appropriate steps to ensure your information is adequately protected. If you do not agree to this, please do not use our services.
At any given time, you have a right to object to the processing of your personal data. Services participants may opt-out through the settings included with the content engagement tools presented to them at the time of engagement, or potentially through our clients or partners who assisted with the consent request. For all other Services objection requests, please follow the deletion instructions.
Please contact us if you have any comments or questions about information that we hold or about our Privacy Policy.
We may update our Privacy Policy from time to time. We will notify you of changes by posting an announcement on our service or website. You are bound by any changes to our Privacy Policy when you use our service after you are notified (by an announcement on our service or website) of these changes.
Last updated: 22 February 2021
Definitions | The terms “Business Purpose(s)”, “Personal Information”, “Sell” (or “Sale”), “Service Provider(s)” and “Third Parties” have the meanings given in the California Consumer Privacy Act of 2018 (CCPA). These term references and disclosures are limited to this section of the Privacy Policy and designated exclusively for California Consumers. |
Categories of collected Personal Information | Website visitors: Names, professional titles and company affiliations, email addresses, cookie IDs, IP addresses. Market Research Services: Proprietary unique identifiers, IP addresses, cookie IDs, coded facial expressions, device heuristics, behavioral information associated with use of our software. |
Purposes for collection and use of Personal Information | We use personal information to facilitate our website, conduct market research, and for marketing or communications. |
Categories of sources from which Personal Information is collected | Website, proprietary market research software, marketing activities and customer support services. |
Categories of Personal Information we sell | We do not sell personal information. |
Purposes for selling personal information | We do not sell personal information. |
Categories of Third Parties to whom Personal Information is sold | We do not sell personal information. |
Categories of third parties to whom information was shared for a business purpose | Website hosting and content management services, technology and communications platforms, website analytics.
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California Consumer Rights & Options | |
Access or Delete Your Personal Information | You have the ability to access or delete your personal information by emailing us at [email protected] under the subject heading “Privacy Policy”.
Please note we may not accept a request to access or delete your personal information where we can not verify your personal information or California residency, where we require it to comply with a legal obligation or in relation to a legal claim. |