“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights director, Mars, Inc., in a recent…
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial. And that’s why we published…
More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer and leader in video attention measurement,…