Emotions Drive Behavior
Using webcams and the latest computer vision and machine-learning technologies, we measure how people feel as they watch video content online. Our emotional intelligence enables brands, agencies and media companies to confidently target optimized content to the right audiences.
SOLUTIONSThe Effectiveness of 6-second Ads
Attention spans are diminishing and short-form content is growing. The six-second ad is the result of a consumer preference for more proportionate advertising. The constraints of a meagre six seconds presents something of an interesting challenge for brands. Discover how to pack an emotional punch and make every second count.
6-second AdsThe Art of Movie Trailers
When 70% of moviegoers will have watched the trailer before seeing the film, an emotionally intelligent trailer is what can make the difference between success and failure at the box office. To-date we’ve tested 1365 trailers for companies such as Disney, Paramount Network and Warner Bros – Download your copy of "The Art of Emotionally Intelligent Movie Trailers".
Movie TrailersPrepare for Sales Lift
Our collaborative research with Mars, Incorporated reveals that our technology can successfully identify commercials with high sales lift or zero to low sales lift with 75% accuracy.
Sales Validation StudyShort-form Video Study
Latest research from FreeWheel Council and Realeyes reveals how viewer engagement is higher in combination vs just watching ads or content alone.
Short-form Study
How It Works
People share access to their webcams; using computer vision and machine learning, we track their facial expressions and report in real time about how your audience really feels about your content.
TECHNOLOGY
Real World Outcomes
Very few tools are proven to correlate with consumer behavior. We’re consistently validating our technology against real world outcomes, and developing new metrics to add value to your marketing toolbox.
INNOVATIONSuper Bowl LII
We measured the emotional response to every Super Bowl ad whilst it was aired during the game, see how well the ads played out in the field.
Luxury Video Study
Collaborative research from The Luxury Institute and Realeyes reveals several essential factors to successful luxury advertising.
Luxury StudyChristmas 2017 Report
When it comes to winning over consumers in this year's battle of the Christmas ads, after testing 55 videos we've identified six key findings that have enabled some brands to come out on top.
Christmas ReportTUI - Destination U
Realeyes and TUI UK have unveiled a ground breaking new prototype that reveals how customers could be using their subconscious to choose their holiday destination in just a few years' time.
TUI - DESTINATION U