Putting people at the heart of content
Marketers - know whether your videos will fly or flop using the speed and scale of AI. We’ve taught computers to read emotions and measure attention using webcams, enabling marketers to transform the impact of their content. We also use AI to analyse the word-for-word sentiment of viewers’ custom survey responses, giving brands an additional layer of data to optimise their marketing campaigns. Our tech has been 75% accurate at predicting sales uplift.
CONTACT USChristmas 2019
Download the paper to unwrap our findings after measuring the emotions and attention levels of 4,350 people viewing 29 UK Christmas ads.
CHRISTMAS 2019
Marketers don’t test digital creative for effectiveness because of time, cost and drain on resource. Why risk your investment in media and creative development on nothing but a guess?
Don't guess...GO!
REALEYES GO
How It Works
People share access to their webcams; using facial coding we’re able to measure both their attention level and how they feel – results are delivered in near real-time.
TECHNOLOGY
Real-time Results
The increasing proliferation of video content across a multitude of platforms, at speed, demands better, faster, and more cost-efficient measurement tools – get results starting from 3 hours.
REALEYES GO
Real World Outcomes
Very few tools are proven to correlate with consumer behavior. We’re consistently validating our technology against real world outcomes, and developing new metrics to add value to your marketing toolbox.
INNOVATIONUse AI to Track Audience Attention at Scale
ATTENTIONSuper Bowl LIII
All of the ads from Super Bowl 2019 ranked by effectiveness using face-reading AI
Super Bowl LIII
Big Viewing on the Small Screen
Mobile is becoming the device of choice for viewing online video. Our study uncovers several key findings - essential insight for any marketer that’s creating or distributing content for mobile.
MOBILE STUDYThe Emotional Impact of Branded Storytelling
Turner Ignite partnered with Realeyes to better understand and quantify the impact of branded content videos on emotional engagement, brand favorability and purchase intent.
Branded ContentThe Effectiveness of 6-second Ads
Attention spans are diminishing and short-form content is growing. The six-second ad is the result of a consumer preference for more proportionate advertising. The constraints of a meagre six seconds presents something of an interesting challenge for brands. Discover how to pack an emotional punch and make every second count.
6-SECOND STUDYPrepare for Sales Lift
Our collaborative research with Mars, Incorporated reveals that our technology can successfully identify commercials with high sales lift or zero to low sales lift with 75% accuracy.
Sales ValidationSuper Bowl LII
We measured the emotional response to every Super Bowl ad whilst it was aired during the game, see how well the ads played out in the field.
Luxury Video Study
Collaborative research from The Luxury Institute and Realeyes reveals several essential factors to successful luxury advertising.
Luxury Study