Case Studies

PreView ad testing surfaced editing opportunities which led to an 18% increase in video completion rates and 3% lift in the intent to vote.

Coca-Cola's YouTube channel 'CokeTV' - wanted to ensure that their #BucketList content grabbed and retained young audience attention.

How Heineken’s media partner Verizon, found which ad-length resonated most with the target audience for more effective media spend.

LG and media partner Verizon testing controversial campaign against target audience to validate and inform media planning decisions.

Mars Inc. wanted to know how the choice of a soundtrack could significantly affect an ad's effectiveness.

We tested 130 car ads to explore the link between viewer engagement and social media outcomes.