Papers

Brand leaders serious about sustained growth must embrace measuring Creative Attention to drive increased Share of Voice and lowered qCPM

Latest Realeyes survey of 320 senior advertising pros reveals a definitive business case for attention metrics

Latest report on ad-adjacency shows how audience attention and reaction measurement of content in relation to ad selection or placement drives impact.

An independent study on creative performance and audience attention across mobile advertising platforms

An independent study on creative performance and audience attention based on YouTube FMCG Cleaning-Products Ads, Q4 2021

While the pandemic drives consumer demand for home-cleaning and personal hygiene products, video ads struggle to win their attention.

An independent study on creative performance and audience attention based on creator styles, creator popularity, product placement, and branding Q4 2021.

Collaborative research with The Luxury Institute reveals several essential factors to successful luxury advertising.

We tested 38 video ads from 10 top quick-serve restaurant brands, to better understand the relationship between video duration and audience attention.

Discover how some of the biggest advertisers in the world are experimenting with creative strategies, with key findings on what yields greater attention and engagement from viewers.

Discover how major gaming companies are appealing to different gaming segments during lockdown and beyond.

A study of 50,000 videos viewed by 6.7 million people this decade reveals the importance of human presence in ads.

As attention spans diminish, six-second ads have become standard issue, discover how to pack an emotional punch in to this tiny format.

Revealing the emotional power of branded content. Realeyes and Turner Ignite uncovered how to drive engagement and brand perception.

Pioneering collaborative research with FreeWheel Council for Premium Video on how to make every second count.

Big viewing on a small screen – our study reveals key findings essential for marketers creating or distributing mobile content.

Ads that were teased well in advance of the Super Bowl LVI outperformed those debuting on Sunday, validating building buzz before the Big Game.

The early crop of Super Bowl LVI ads released early are driving strong attentive reach and emotional response, boding well for big game advertisers.

Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the grandest advertising stages. Realeyes continued its tradition of tracking human response to these highly anticipated video advertising creatives

We measured the emotional response to every Super Bowl ad aired during the game, see how well the ads played out in the field.

All of the ads from Super Bowl 2019 ranked by effectiveness using emotion and attention measurement. 

We measured the emotional response to every Super Bowl ad aired during the game, see how well the ads played out in the field.

An independent study on creative performance and audience attention based on UK & US festive ads Ads, Q4 2021

If there was ever a year that deserved a good Christmas, then this was it, but were UK brands agile enough to deliver the goods? 

See which major brands and retailers came top of the tree and which ones failed to connect with their audience.

Our technology analysed the subtle facial expressions and body language of the sample audience to identify the subconscious emotional responses to the content.

When it comes to winning over consumers in 2017’s battle of the Christmas ads, authenticity and humour have come out on top.

Discover how Sir John Hegarty's emotional cinema ad gripped audiences and encouraged the desire to donate to the UN World Food Programme

Realeyes measured consumer attention and emotional responses, prior and during the Covid pandemic, testing 50k ads viewed by 6.7m people.

Using PreView attention-measurement, Realeyes tested 12 US vaccine ads to see how they performed across racial demographics and political preference.

How do you sell cars during a global pandemic? One of the toughest questions facing every auto manufacturer in response to the Coronavirus.

See what happens when you put critic’s subjectivity against scientific objectivity - we looked at a range of “Best of 2020” ads to see how they performed for audience attention.