EmotionAll® Score

An EmotionAll® Score gives you an instant snapshot of your video's performance, enabling you to predict social media activity, influence media distribution decisions and inform your campaign strategy wherever you are in your campaign.

Instant Performance Results

Before reviewing any of the charts, a percentage tells you how well your video has performed against every other video within the Realeyes database.

The Score

The 1 to 10 score is based on the composite of four metrics:

  • Attraction (20%)
  • Retention (30%)
  • Engagement (20%) 
  • Impact (30%)

The higher the score, the better the social performance of the video.

The Histogram

Using a traffic light system of red being poor and green being good, the histogram illustrates how well your video scored against all content tested within the database. The majority of videos naturally have an average score, whereas the minority are at the end of each scale.


An early emotional hook


Sustains emotional connection.


This metric elicits momentum through any emotional expression.


Leaves a lasting positive impression.