Advertising Effectiveness

PreView ad testing enables leading advertisers to launch campaigns with  confidence and greater media efficiency

Select best performing ads and know where to edit to boost any lower performers.

Know how efficiently your creative delivers quality media exposures.

A complete view of performance by brand, campaign, market, categories and context.

“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”
Tini Sevak

Vice President, Audiences & Data

“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”
Lisa McDowell

Brand Strategy & Insight Head

“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”
Sorin Patilinet

Global Marketing Insights Director

”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”
Scott Ludwig

Senior Director, Global Brand Strategy & Loyalty

“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”
Scott Ludwig

Senior Director, Global Brand Strategy & Loyalty

“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"
Amy Kean

Head of Futures


Reporting What Drives Attention

Quality Score

Indicates how strong is the asset at capturing attention. It is determined by 3 key performance indicators

1. Capture

Prediction of attentiveness from first seconds of video asset, signaling attention trajectory. Calibrated to view-through rate.

2. Retain

Prediction of viewers in live measurement that will complete the asset with ongoing attention. Calibrated to view-through rate

3. Encode

Level of engaged attention, determined by emotional peaks, which are predictive of reported interest


Facial Coding

A Frictionless Way to Measure Attention and Emotional Response

Realeyes uses front-facing cameras to measure the responses of opt-in participants as they experience digital content as they normally would on their own device

Frequently Asked Questions

Realeyes is a leader in computer vision and emotion AI that empowers companies to create remarkable customer experiences that drive growth. Realeyes uses front-facing cameras and computer vision technology to measure the attention and emotion response of opt-in audiences as they experience digital content. Over 180 leading marketers and publishers rely on Realeyes to measure human response at the speed and scale of AI. Realeyes enables companies to inform and measure their content, predict performance and maximize ROI. Read More

Realeyes markets and delivers products and services seamlessly in 80 countries. The company is headquartered in London, and maintains sales and service offices in London, Boston, New York and Tokyo. Realeyes’s R&D center is located in Budapest. Read More

Customers include over 180 global leaders including brands, agencies and publishers: Mars Inc., AT&T, Hershey's and Coca-Cola; agencies like Ipsos, MarketCast and Publicis; and media companies such as Warner Media and Teads. NEC is a strategic partner of Realeyes. Read More

Realeyes was founded in 2007 at Oxford University, inventor and holder of 14 patents and 27 pending patents in areas of computer vision technology, cognitive science, advertising and interactive technology. Read More

The Realeyes team comprises around 75 passionate individuals in disciplines such as AI, machine learning, product innovation, and advertising and marketing analytics. Forty-five are on the R&D team. Read More

Realeyes is backed by some of the world’s leading venture capital firms, such as Draper Esprit, NTT DoCoMo and Karma Ventures. Read More

Ad Performance

Reduce ad spend waste by measuring and selecting ads that capture and retain audience attention

Drive Attention to Deliver Growth

We help brands, publishers and agencies to move fast and effieiciently, to maximize their ROI on ad attentiveness.