Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention & Emotion SDK Integrate world leading attention measurement and emotion recognition into your project Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Emotion World leading patented emotion detection software or ‘facial coding' that provides deep insight into human engagement Read More
Facial Coding Award winning patented AI that provides a natural, frictionless way to measure attention and emotional response to video content Read More
Not All Attention is Equal Marc Guldimann has been on the forefront of innovative media measurement, having started and sole multiple companies in this space. He’s now founder and CEO of Adelaide, which provides an… Read More
Attention Top of Mind at ARF Summit Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications. Read More
Realeyes Enables Advertisers to Test Every Video for the Attention Economy Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However, advertisers that test more have greater potential to… Read More
How Ad Efficacy Tumbled 9% Across the Board During COVID Pandemic Realeyes measured consumer attention and emotional responses, prior and during the Covid pandemic, testing 50k ads viewed by 6.7m people. Read More
Featuring Humans in Ads Boosts Creative Efficiency A study of 50,000 videos viewed by 6.7 million people this decade reveals the importance of human presence in ads. Read More
Maximizing Creative Attention to Drive Increased Share of Voice Brand leaders serious about sustained growth must embrace measuring Creative Attention to drive increased Share of Voice and lowered qCPM Read More
