Category: Events

Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications. 

Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable – Business Case for Attention and MAD//Fest in London.

Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable – Business Case for Attention and MAD//Fest in London.

---

Takeaways From Both Events:

The attention metrics evolution is showing promise while still in its early phase

The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics and discussed the role and value of attention metrics will play in the TV and video advertising markets now and in the future.

 

“ATTENT!ON, ATTENT!ON, ATTENT!ON” the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of the UK’s boldest, disruptive, and most distinctive advertising event this July 5 – 7 in Shoreditch, London.

As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry.

That’s why he was excited to share our research at the ARF’s AUDIENCExSCIENCE 2021 conference. And if you missed the event, you can catch the entire presentation below.

We feature the Attentive Reach advertising model and reveal groundbreaking early data from our live mobile attention tracking system.

For example, Mobile apps can have 80% more attention than ads on linear TV. And YouTube has 4.4 times the attention market share of all FB products combined during our preliminary study.

Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common among large brands, and it boils down to the power (or weakness) of the creative. 

In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together our teams from offices in London, Tokyo, Boston, and Budapest, to meet at an exciting destination for several days of collaboration, connection, and teambuilding. This year was no different – with one notable exception. 

Coming to Cannes Lions next week? Then why not come and meet up with the Realeyes team while you’re there.

It’s easy to think that we’re several years away from artificial intelligence having a significant role in our everyday lives.