Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners Mars, Inc. and Teads, hundreds of delegates from large brands, publishers, measurement suppliers, tech companies and academics signed up to probe the role of attention measurement in advertising effectiveness.
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.
But measuring attention is not trivial. And that’s why we published our latest report, “The CMO Guide for Measuring and Managing to Attention Outcomes.”
We recently covered our guide’s third chapter on Surveys & Focus Groups.