Why Creatives Must Start Paying Attention to Attention

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are persuaded or entertained.

That’s why we invite our partners in creative to join the attention-measurement party. Attention, not scale or reach or viewability, is the most important topic in media today.

The reality is that our partners in creative likely have more influence on attention than media. Our VP of marketing Max Kalehoff had written a guest post in Forbes welcoming creatives to learn more about attention measurement and why it is the most important topic in advertising today.

Realeyes Wins AI Excellence Awards for Attention Measurement Solution

Yes. we proudly announce that our flagship as testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence Awards program.

PreView enables brands to maximize attentive reach of their video advertising campaigns by understanding how creative drives attention and generates emotional response — even before a campaign launches. PreView calculates a video creative’s in-market performance by measuring: Capture, the ability to hook attention in the first seconds; Retain, the ability to retain audience attentiveness until the end; and Encode, the ability for brand messaging to create emotional response and memorability.

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption & U.S. Patent

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance

Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship PreView SaaS product has exceeded industry expectations by initiating a blue-chip roster of brand clients including Mars Inc, Church & Dwight and Hershey’s among others. The company also has completed a breakthrough creative and media analytics assignment for influential political data firm Hawkfish, and has established a strategic partnership in Japan with NEC, a leader in the integration of IT and network technologies.

Advertising Attention Prediction Tool Wins ‘BIG Innovation Award’

We’re excited to announce we won the 2021 BIG Innovation Awards from Business Intelligence Group for PreView, our tool for measuring human response and predicting attention from advertising creative. PreView  competed along with organizations from across the globe. 

NEC and Realeyes Announce Strategic Alliance in Emotion Analysis

Our mission at Realeyes is to make technology more human, and to bring a trillion more smiles to our planet every single year. Most people know us through our application of computer vision and emotion AI technology to empower advertisers and media platform companies to create better experiences for their audiences. We remain fully committed to those important use cases and clients, though our journey expands.