What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are persuaded or entertained.
That’s why we invite our partners in creative to join the attention-measurement party. Attention, not scale or reach or viewability, is the most important topic in media today.
The reality is that our partners in creative likely have more influence on attention than media. Our VP of marketing Max Kalehoff had written a guest post in Forbes welcoming creatives to learn more about attention measurement and why it is the most important topic in advertising today.
We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that we have accomplished in a short period of time.
Which sports stir audience emotions the most? We were very excited to help our partner Freeview, the biggest TV platform in the UK find out.
Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2021.
Yes. we proudly announce that our flagship as testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence Awards program.
PreView enables brands to maximize attentive reach of their video advertising campaigns by understanding how creative drives attention and generates emotional response — even before a campaign launches. PreView calculates a video creative’s in-market performance by measuring: Capture, the ability to hook attention in the first seconds; Retain, the ability to retain audience attentiveness until the end; and Encode, the ability for brand messaging to create emotional response and memorability.
More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance
Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship PreView SaaS product has exceeded industry expectations by initiating a blue-chip roster of brand clients including Mars Inc, Church & Dwight and Hershey’s among others. The company also has completed a breakthrough creative and media analytics assignment for influential political data firm Hawkfish, and has established a strategic partnership in Japan with NEC, a leader in the integration of IT and network technologies.
We’re excited to announce we won the 2021 BIG Innovation Awards from Business Intelligence Group for PreView, our tool for measuring human response and predicting attention from advertising creative. PreView competed along with organizations from across the globe.
Those who are already familiar with Realyes will know us for our application of computer vision and emotion AI technology to empower advertisers and media platform companies, to create better experiences for their audiences.
Our mission at Realeyes is to make technology more human, and to bring a trillion more smiles to our planet every single year. Most people know us through our application of computer vision and emotion AI technology to empower advertisers and media platform companies to create better experiences for their audiences. We remain fully committed to those important use cases and clients, though our journey expands.
In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.