We were pleased to be featured in a Dell Technologies story about attention and artificial emotional intelligence (AEI), the field we are pioneering.
The author nailed the premise: that AEI and “perspective analytics” could revolutionize marketing. While our main goal is helping advertisers avoid wasteful spending, we also want to make life more productive and happier for consumers, a point the author immediately grasped. When ads are meaningful to the audiences they reach, both advertisers AND consumers are happier.
Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding
Realeyes is known for building advanced marketing software, though at our core we are oneof the most advanced computer vision and emotion AI companies in the world. Our technology now incorporates more than 615 million emotion labels across more than 3.8 million video sessions to provide more nuanced insights into emotional impact. It’s not surprising that fully two-thirds of our colleagues are in product, engineering and R&D!
It is best practice — and common — for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time.
Measuring Human response at The Speed & Scale of AI