It’s that time of the year when retailers battle it out for the best Christmas advert of the season. We partnered with audience platform Lucid to test the emotional response of over 3,300 people in the UK, watching 55 videos during a week, mid November 2017.
|1||Coca-Cola||Gogglebox…Holidays Are Coming||96||10|
|2||Vodafone||A Christmas Love Story||95||10|
|3||McDonalds||Carrot stick Christmas||93||9|
|4||M&S||Paddington and the Christmas visitor||85||9|
|5=6||Currys PC World||Merry Techmas||84||8|
|9=10||Pandora||Do get what you wish for||80||8|
|9=10||Tesco||Turkey, every which way||80||8|
The BBC One Christmas ad premiered on Saturday, December 2nd straight after Strictly (smart move BBC!), stealing the viewers’ hearts with the girl’s first dance move. The Twittersphere went all emotional with many claiming the ad had left them in tears.
The film was conceived in-house by BBC Creative, directed by Elliot Dear and produced by Blinkink who employed traditional stop-motion technique to animate the characters, a method that adds a human quality. They also used CGI to map realistic facial expressions to the characters that added an emotional richness. Thank you BBC for making this Christmas a little bit warmer.
Every year Realeyes, facial coding and emotion recognition platform, tests key Christmas UK ads. This year, the ranking was published on November 28th. If this video had been released during the study it would have taken the third position in our ranking among 55 other UK Christmas ads, along with being 93% better than thousands of ads in our database.
Feeling Christmassy yet? With the launch of the new John Lewis ad just around the corner – the official start of the festive period – you can almost hear the sleigh bells. But if you are not quite feeling the Christmas spirit just yet – don’t worry!
Tear-inducing 2011 campaign at top of UK retail store’s Xmas tree, according to Realeyes’ face-reading AI technology that measures attention and emotion levels
The John Lewis ad is almost here – and with it the official start of the Christmas period. Sure, it’s less than two months till Jesus’ birthday, but they do say it comes earlier every year.
UK Retailers have already begun going in to battle, the turkey’s already basted and the knives are out, but who’s going to carve off the lion’s share of customer attention this Christmas?
Turkeys, trucks and tinsel we’ve tested it all, but before you check out these latest releases, see who came top of the tree in Christmas 2017.