Category: Performance measurement

IT’S WITHIN THESE FOUR METRICS

“If you want to know if he loves you so, it’s in his kiss”, once advised Cher. While perhaps just one criterion is enough to identify the strength of emotions in one’s partner, it gets a bit more complicated if you seek to determine the strength of emotions in customers towards your brand. And why does it matter? Well, because emotions drive behavior – in both lovers and consumers. We wouldn’t elaborate on the former just yet,  but we’re strongly confident to discuss the latter. Having analyzed thousands of video ads and millions of faces,  we know that positive emotions in response to a brand communication are linked to increased social activity, brand advocacy, and even Sales.  

SO HOW DO I KNOW? 

In 1980 the great pop prophet The Buggles once said, “Video killed the radio star” and indeed he was pretty much bang on. Thanks Buggles. Video has brought viewers the gift of everything and you’d be hard pushed to find any statistic that suggests that the growth of video is to slow down.