Category: Creative testing
Three myths about emotion measurement. Busted.
“The next frontier” of big data, EMOTION ANALYTICS is confidently making its way into marketing research and decision making. Its growing popularity rests on solid ground: getting a genuine and unfiltered response directly from viewers’ hearts and minds is what marketers and advertisers have always been after.
What can emotion analytics do for me?A look at Creative Testing
With video projected to account for 79% of all internet traffic by 2020, brands are looking for the best tools to create high-performing content confidently.
What can emotion analytics do for me? A look at Animatics testing
Last week we explored the most popular application of emotion analytics – creative testing. Before a video ever gets aired, it’s already had a life of reviews, processes, edits and so on. So the earlier you can establish the potential success of a video, the more time, money and effort is saved. Let’s explore emotion measurement for animatics testing.