Teads’ Caroline Hugonenc has over 25 years of experience in media and research, building innovative measurement solutions. She spoke to Realeyes about the importance of partnerships in attention measurement, why everyone should start by testing and learning and how Teads and Realeyes demonstrated brand lift through attention.
Month: November 2022
Attention’s Big Moment Has Arrived
Andy Brown has long been on the vanguard of advancements in advertising metrics. As a former CEO and chairman of Kantar Media and a strategic advisor to many emerging adtech companies, Andy has helped increase the sophistication of measuring what works. Now CEO of the Attention Council, he spoke to Realeyes about the investment in attention metrics, what education still needs to be done, and what advertisers who need to get up to speed can do to learn more.