As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry.
That’s why he was excited to share our research at the ARF’s AUDIENCExSCIENCE 2021 conference. And if you missed the event, you can catch the entire presentation below.
We feature the Attentive Reach advertising model and reveal groundbreaking early data from our live mobile attention tracking system.
For example, Mobile apps can have 80% more attention than ads on linear TV. And YouTube has 4.4 times the attention market share of all FB products combined during our preliminary study.
What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are persuaded or entertained.
That’s why we invite our partners in creative to join the attention-measurement party. Attention, not scale or reach or viewability, is the most important topic in media today.
The reality is that our partners in creative likely have more influence on attention than media. Our VP of marketing Max Kalehoff had written a guest post in Forbes welcoming creatives to learn more about attention measurement and why it is the most important topic in advertising today.
We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that we have accomplished in a short period of time.