In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands have begun retiring b-roll archive footage in favour of improvised sets that lean into working-from-home and Zoom-call scenarios. Madison Avenue is after the new ‘new normal’.
Month: May 2020
In This Time of Crisis, Faces Matter
We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from our comparative media analysis on thank-you ads along with ways to tackle advertising during these uncertain times.
Top Brands’ COVID-19 Thank-You Ads Struggle to Resonate with Women
GO! Trends Report Key Takeaways:
How Gaming Creates New Experiential Advertising
The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an unprecedented opportunity for the gaming industry.
Realeyes Surpasses Industry Standards for Understanding Attention & Emotion
Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding
Realeyes is known for building advanced marketing software, though at our core we are one of the most advanced computer vision and emotion AI companies in the world. Our technology now incorporates more than 615 million emotion labels across more than 3.8 million video sessions to provide more nuanced insights into emotional impact. It’s not surprising that fully two-thirds of our colleagues are in product, engineering and R&D!
Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during COVID-19 is being led by ads that appeal overwhelmingly to young males.
COVID-19 and Brands On Trial
In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.
Don’t touch that dial! Why not just emote your vote?
Our thoughts and feelings drive our decisions, from the smallest ones, like what to watch on TV, to bigger ones like who to vote for.
The Best Football Ads To Keep You Going Until The Start Of Next Season
The end of the football season is nigh. The finals of the Europa League and Champions League this week will bring down the curtain on a football season that will live long in the memory.
What Happened When We Tested Some Of The BBC’s Greatest TV Moments
Finding something decent to watch on the telly can be challenging. But while channel-hopping the seemingly endless array of boring reality shows, cooking features and programmes showing people watching other programmes you occasionally stumble upon genuine TV gold.