People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows

In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands have begun retiring b-roll archive footage in favour of improvised sets that lean into working-from-home and Zoom-call scenarios. Madison Avenue is after the new ‘new normal’.  

Realeyes Surpasses Industry Standards for Understanding Attention & Emotion

Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding

Realeyes is known for building advanced marketing software, though at our core we are one of the most advanced computer vision and emotion AI companies in the world. Our technology now incorporates more than 615 million emotion labels across more than 3.8 million video sessions to provide more nuanced insights into emotional impact. It’s not surprising that fully two-thirds of our colleagues are in product, engineering and R&D