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NEC and Realeyes Announce Strategic Alliance in Emotion Analysis

Our mission at Realeyes is to make technology more human, and to bring a trillion more smiles to our planet every single year. Most people know us through our application of computer vision and emotion AI technology to empower advertisers and media platform companies to create better experiences for their audiences. We remain fully committed to those important use cases and clients, though our journey expands. 

Shorter Video Ads Among Top Performers In QSR Industry

Key findings

  1. Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads.
  2. Forced-exposure media buys don’t guarantee attentiveness nor quality exposures, so advertisers should manage creative and duration to boost attention outcomes. 
  3. Duration, variety and testing should be primary considerations – not afterthoughts – when developing creatives intended to drive quality exposures and high impact.

Selected thumbnails from some of the ads tested