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Uber’s ‘Effortless Night’ dances away with both sexes

Realeys emotion insight for ab Uber ad

If you’ve seen Uber’s inaugural ad ‘Effortless Night’ by Creative Agency BBH, there’s something captivating about watching these two protagonists dance from scene to scene, or should I say Uber to Uber?  As we can put numbers to emotions, we were curious to see what it was that makes this a dance to remember.