Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable – Business Case for Attention and MAD//Fest in London.
Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable – Business Case for Attention and MAD//Fest in London.
Takeaways From Both Events:
The attention metrics evolution is showing promise while still in its early phase
